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Digital Campus Event October 2019

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Location

Location

Muséum d’histoire naturelle

Rue des Terreaux 14

2000 Neuchâtel

Switzerland

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Refund Policy

Refund Policy

No Refunds

Event description

Description

The Digital Campus convenes university communicators, marketers, and others interested in leveraging new technologies to increase the visibility of their higher education institution.

During this 9th annual event, we will cover topics relevant to Swiss university communicators with a focus on science communication.

We are very pleased to welcome Adam Conner-Simons from the Massachusetts Institute of Technology (MIT) this year. He is in charge of communications at MIT's largest research lab, the Computer Science and Artificial Intelligence Laboratory (CSAIL). He has spurred 700% growth in number of high-quality media mentions in priority outlets such as The New York Times, the Wall Street Journal, Wired Magazine, NBC and the BBC. He also oversees the lab’s social media efforts across five channels that reach nearly 200,000 followers, including more than 100,000 on Twitter.

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Registration Details

The event is open to all university communicators in Switzerland. However, please note that participation is free of charge for higher education institutions that are members of the Digital Campus. For a list of participating institutions, visit our website. If your university is a member and you would like to attend this event, get in touch with us to get your free ticket.

Non-members are welcome but must pay a participation fee. Priority is given to Digital Campus members. Please note that you must be an employee of a Swiss higher education institution (University, university of applied sciences, federal institute of technology, research institute, etc) to attend this event.

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Program

09:30 am
Registration & Coffee

10:00 am
Welcome by Julia Kuhn Mirza from swissnex San Francisco

10:10am
Keynote
Inside the MIT media machine: how we get press, build followers & expand our brand by Adam Conner-Simons, Massachusetts Institute of Technology (MIT):

In a crowded communications landscape, it may often feel like all the time you put in is hardly making a dent.

5 years ago, MIT’s Computer Science and Artificial Intelligence Lab (CSAIL) did minimal media outreach and had virtually no engagement on social media platforms. But by dramatically revamping our strategy and thinking more critically about our target audiences, we now earn than 500 press stories a year and have grown our followers 20x (including more than 110,000 on Twitter).

In this presentation, I’ll show you how we’ve found success by putting ourselves in the shoes of readers and reporters and focusing on delivering immediate value to the people we’re trying to reach.

12:00 pm
Lunch

Afternoon program

4:30 pm
Event concludes

Additional speakers tbd. Program subject to change.

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Bios

Adam Conner-Simons, Massachusetts Institute of Technology (MIT)

Adam Conner-Simons oversees communications and media relations for MIT’s largest research lab, the Computer Science and Artificial Intelligence Laboratory (CSAIL). He develops content about CSAIL research and events, and leads its general press outreach, media training and social media efforts. He is also a freelance journalist for the New York Times, the Boston Globe and other publications, and previously worked in the communications offices of Brandeis University and Pomona College. He speaks regularly about communications topics for organizations such as the American Marketing Association, the Council for Advancement and Support of Education, Harvard University's Communicating Science Workshop, and the National Association of Science Writers.

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Questions: send an email to julia@swissnexsf.org

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Date and Time

Location

Muséum d’histoire naturelle

Rue des Terreaux 14

2000 Neuchâtel

Switzerland

View Map

Refund Policy

No Refunds

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