Digital Audience Intelligence Unlocked

Over $700 Billion dollars per year of digital media goes unmonetized as hundreds of millions of people share files via peer-to-peer networks.  On top of this immense amount of revenue not generated by content owners, additional tremendous value is lost due to the inability of these organizations to tap into the resulting large and rich data peer-to-peer activity creates. If actions truly speak louder than words, then peer-to-peer file sharing is an unmatched source of raw audience demand and a leading indication of interest.

Participants of this webinar will learn about Tru Optik’s ability to retarget against peer-to-peer analytics and uniquely empower brand advertisers, media companies, publishers and agencies to recapture this previously unidentifiable audience and consumer demand.