The banner ad is dead. Long live the....who the heck knows?? What’s a marketer to do? Click rates are plummeting; content marketing is king; and real-time buying depends on big data to reach the elusive consumer. Leading digital experts talk about the latest trends in the art and science of digital advertising.
Scott Falzone, Industry Director, Retail, Google
Rino Scanzoni, Chief Investment Officer, GroupM
Angela Wei, Chief Digital Officer, ArnoldNYC
Presented with The New School’s Department of Media Studies
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