$399.99 – $499.99

Multiple Dates

Digital Advertising BOOTCAMP Athens EB

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Location

Athens Online

Athens, GA 30601

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Refund Policy

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No Refunds

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zarlun.com is recommended by the Boston Globe.

Click here for details. zarlun.com or directly to https://www.zarlun.com/2020-bootcamp-online-eb.html

Video: https://youtu.be/Q6IxafvK2H0

Course Description:
Digital Marketing is the one channel that leverages small businesses against large businesses. It's the opportunity for you as a small business owner to capture your online audience by presenting your services and products along side larger companies. Your presentation will help you to engage potential customers.
This bootcamp teaches you the fundamentals of utilizing online marketing to help grow your business online. We will share invaluable tools and resources to help you benefit from digital marketing.

Course Topics:
Module One: Develop an Internet Marketing Plan
Topics include, but are not limited to subjects to help you develop a plan and strategy for the following:
• Your products, services, and overall organization.
• How to pinpoint a focus for your company versus driving it on a daily basis.
• Setting a strategy to capitalize on selling.
• Developing and committing to a revenue stream direction.
• Researching and deciding which audience to target.
• Developing a branding strategy.
• Fine tuning to decide how to be different.
• A scary, but important look at your competitors.
• The discovery of legalities within your industry.
• Getting deep inside of your customer.
• Understanding the new media.
• Setting yourself up for viral moments.
• Grasping the social media phenomenon.
• Establishing conversion goals.
• Capitalizing on your website.
• Using all assets of online marketing, including search engine optimization, pay-per-click, email marketing, social media, etc.
• Developing a communications plan.
• Financial projections and budget.
• Evaluating performance.

Module Two: Website Design and Search Engine Optimization (SEO)
  • Building the face of your online business with a general purpose website or e-commerce.
  • We will demonstrate two different platforms to help you reach your goal.
  • We will go over the important aspects of building a website including landing pages, meta tags, secret pages and violations.
  • Capitalizing on audience penetration by using search engine optimization techniques to capture and retain an audience.
  • We ultimately show you how to rank in search engine results which supports increasing your conversion rate organically, and sync with your paid advertising efforts.
  • Dynamic Content Development to support your SEO effort.

Module Three: Engaging and Analyzing your Audience and Reviewing the Effort
● Digital Contextual Engagement
● Digital Monitoring for growth and assessment
● Taking each effort to the next level for brand development
● Analytical tools to review and leverage your effort and costs
Module Four: Branding and Maximizing Your Online Presence
  • Branding helps you with lead management and generation
  • We will discuss promotions and repeat business
  • Target markets, product/service descriptions, and competitive differentiators, and more.
  • Understanding the emotional aspects of creating a brand versus the procedural aspects of marketing.

Module Five: Social Media Marketing
  • Ambassadors for Your Brand
  • To Tweet or not to Tweet
  • Follow me or Fan me
  • Click Ad Campaigns

Module Six: Online Reputation Management
  • Positive aspects of online engagement and how to use it as a strength.
  • How to Repair Reputation, if necessary
  • Managing online Public Relations

Module 7: Cyber Law
  • We will discuss legal aspects of online advertising.
  • Compliance issues for you as a business owner.

​Tools, Resources & Changes for 2020.


Certificates:
A certificate will be awarded to all participants who complete all of the modules.


Audience:
​Anyone interested in learning how to market their business, event, cause or persona online.


Eventbrite fees and a $25 processing fee are non-refundable.
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Location

Athens Online

Athens, GA 30601

View Map

Refund Policy

No Refunds

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