Digital Advertising Alliance Summit 2014

SPONSORS

OVERVIEW & AGENDA

THE ONE DAA SUMMIT EVENT IN 2014: The Summit is a unique opportunity for DAA program participants for sustained engagement on the opportunities - and challenges - for industry self-regulation of relevant online advertising. Our theme this year is Protecting Innovation and Consumer Value Through Transparency and Control:

• Implementing effective consumer transparency and control in the multi-screen environment
• Building understanding of the economic value of relevant advertising to the ad-support Internet
• Self-regulation as a key foundation of continued innovation in the digital economy
  

KEYNOTE: A Policymaker’s Perspective: Jessica Rich, Director, Bureau of Consumer Protection, Federal Trade Commission

• Introduced by Peggy Hudson, Senior Vice President, Government Affairs, DMA
• Stuart P. Ingis, Partner, Venable LLP (Q&A)
  
  

KEYNOTE: The Multi-Screen Majority - Preserving Consumer Advertising Relevancy and Control (Pandora, comScore and Joule)

The proliferation of devices used by connected consumers creates a potentially multi-dimensional environment for advertising relevancy. What does the marketplace look like from an advertiser and product perspective, and how can self-regulation adapt to the velocity of change in consumer behavior?

Panelists:

• Greg Crockart, Co-President, Joule (WPP)
• Mark Donovan, Chief Marketing Officer, comScore
• Jack Krawczyk, Director of Product Management, Pandora
• Mike Zaneis, Executive Vice President & General Counsel, IAB (Moderator)

Session 1: The Road Ahead for Self-Regulation and the Digital Advertising Alliance

Leaders from the Digital Advertising Alliance will review key accomplishments and the future direction of the program as the DAA expands to the multi-screen environment and internationally.

Panelists:

• Stuart P. Ingis, Partner, Venable LLP
• Lou Mastria, Executive Director, Digital Advertising Alliance

Session 2: Meeting the Multi-Platform Challenge: Creating Transparency and Choice Tools for Users Wherever They Connect

Industry is moving fast meet the challenges of self regulation for the multi-device consumer. Panelists will discuss the latest implementation approaches for transparency and choice in the multi-screen environment.

Panelists:

• Chris Babel, Chief Executive Officer, TRUSTe
• James Lamberti, Vice President & General Manager, AdTruth (A part of Experian)
• Dick O’Brien, Executive Vice President, Government Relations, 4A’s (Moderator)
• Ho Shin, General Counsel, Millennial Media

Session 3: Economic Approaches to Quantifying the Value of Advertising Relevancy

Leading economists will discuss the latest research on how information sharing generates value in the advertising marketplace and for consumers, both in the desktop and emerging mobile advertising ecosystems.

Panelists:

• Mike Bailey, Economist and Researcher, Facebook
• Professor J. Howard Beales, George Washington School of Business
• Jason Bier, Chief Privacy Officer, Conversant
• Dan Jaffe, Executive Vice President, Government Relations, ANA (Moderator)
  
  

Session 4: DAA Compliance Workshop: Navigating Implementation Challenges and Requirements

The DAA program has a rigorous, independent compliance function led by the Better Business Bureau and Direct Marketing Association to ensure that the advertising ecosystem follows best practices embodied in the DAA Principles. They also work collaboratively with Federal and State regulators where regulators’ compliance work intersects with self-regulation. In this interactive session, compliance leaders from our enforcement partners will walk through compliance scenarios and provide tips for staying on the right side of the compliance process wherever your company does business.

Panelists:

• Genie Barton, Vice President and Director, Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiatives, Council of Better Business Bureaus, Inc.
• Marc Groman, President & CEO, NAI (Moderator)
• Peggy Hudson, Senior Vice President, Government Affairs, DMA
• Chris Oswald, Vice President, State Affairs, DMA
  
  
  

Session 5: Make the Internal Sale: How to Maximize the Value of Self-Regulatory Principles & Technology in Your Organization

The DAA allows flexibility in implementation that allows participating companies to tailor the program to their specific needs. In this working session we will walk through some common challenges, solutions, and lesser-known aspects of the program – and help brands and businesses position support for the program within their own organization and partners.

Panelists:

• Jodi Daniels, Director of Privacy, Auto Trader Group
• Chris Lockard, Lead Privacy Counsel, The Clorox Company
• Linda Monk, Global Marketing Data Protection and Privacy Program Manager, Dell
• Scott Meyer, CEO, Ghostery
• Clark Rector, Executive Vice President, Government Affairs, American Advertising Federation (Moderator)
  
  

Session 6: Promoting Online Content Diversity and Small Business Innovation Through Relevant Advertising

While publishers of all sizes depend on advertising to serve their consumers, smaller publishers and content providers are particularly dependent on relevant advertising. We’ll hear directly from small businesses that are delivering the diverse content that consumers have come to expect online.

Panelists:

• Paul Banas, CEO & Founder, GreatDads.com
• Nick Jabbour, Founder, MedsChat.com
• Alison Pepper, Senior Director of Public Policy, IAB
  
  

Session 7: Global View: Creating Common Platforms and Experiences for Consumer Choice

The DAA approach to enhanced consumer transparency and control provides a shared framework that can be adapted across differing legal requirements. International representatives of our participating trade associations will provide a global perspective on how the DAA program is adapted and applied successfully.

Panelists:

• Dave Barron, Project Manager, European Interactive Digital Advertising Alliance
• Peter Kosmala, Senior Vice President, Government Affairs, 4A’s (Moderator)
• Bob Reaume, Vice President, Policy & Research, Association of Canadian Advertisers
• Mathilde Fiquet, Vice-Chair, European Interactive Digital Advertising Alliance
  
  

HAPPY HOUR(s), hosted by TRUSTe