$150 – $1,000

Digital Academy: Ladder of Engagement

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The Ladder of Engagement is how organizations move people from passively reading their messages towards taking more and more meaningful action. It's how you move your members or constituencies from just clicking to sign a petition to attending a rally or more. The Ladder of Engagement is key to building your organization’s online-to-offline power.

In this in this project-focused digital course, we break-down how to:

  • Foster online growth and develop offline leadership
  • Develop a meaningful definition of “engagement,” and a system for measuring it
  • Outline and operationalize your own ladder of engagement
  • Integrate the ladder of engagement into the organizing you do every day


Group workshops are scheduled for the following dates. Recordings of the sessions will also be available.
Tue, 11/28/17, 1-2:30pm ET: Intro to Ladder of Engagement & Designing Your Own Ladder
Tue, 12/5/17, 1-2:30pm ET: Audience Segmentation, Assessing Your Audience & Designing Actions
Tue, 12/12/17, 1-2:30pm ET: Moving Supporters Up The Ladder & Evaluating Over Time

The course also includes three 50-minute 1:1 sessions with a mentor, to be scheduled by the student (instructions will follow registration).

Eligibility: We work with a broad range of groups fighting to make the world a more equal, fair and just place. On rare occasion we may have a conflict of interest that might prevent us from working together. We will also screen applicants to make sure this content is the right skills level for them.

Please note: Space in this course is restricted to 6 enrollees. We urge you to sign up right away to make sure you get a spot!

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