Digi-Mantra: An Online Symposium

The buzz word “Digital India” has become common parlance today after the flagship program launched by Government of India in 2015, with a vision to transform India into a digitally empowered society. The future of the world economy and businesses hinge on digitalization.

With the backdrop of the Covid-19 Pandemic, it is imperative that Digital Transformation supported by a resilient IT Sector will accelerate further to foray into new areas. At present, India is undergoing a rapid expansion in the Digital Space, driven by rising middle-class and affluence, a vibrant start-up sector, inexpensive and accessible devices, a young and productive workforce, and youthful tech-savvy population who have embraced e-commerce and social media. But despite all the excitement in the market-place, the full potential of technology is yet to be harnessed.

Against this backdrop, The Department of Management Studies (MBA Program), PES University, has organized DIGI-MANTRA, an on-line symposium with industry experts, entrepreneurs, educationists, and venture capitalists, who have attained great success, thanks to the Digitalization Story.