Developing Your Own Bold Brand

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Big Woods Pizza Co

44 North Van Buren Street

Nashville, IN 47448

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Learn how to leverage brand strategy to reposition, differentiate, and market your business for awareness and increased sales.

About this Event

Our first workshop Marketing 101 answered many of our member’s questions about marketing and marketing strategies. In this session, Developing your Brand, we will discuss the importance of a strong brand and how to be deliberate in shaping and creating it.

Bold Brand™ is a framework and best-practices approach to help businesses identify a niche, position themselves within that niche, and build a compelling brand. This framework guides professionals step-by-step through the process, illuminating potential pitfalls along the way. Josh Miles developed Bold Brand 2.0 as a way of sharing and teaching that framework in a way that applies to a broad cross-section of clients.

Josh will walk you through a proven process—from positioning to digital marketing basics—that will show you how to find your niche, position the business, and develop a Bold Brand.

Meet Josh

Josh Miles is brand-obsessed, a strategist, and caffeine addict focused on helping others make their creative obsessions their profession.

Josh is the Chief Marketing Officer for SMPS, the only North American organization for marketing and business development professionals in the A/E/C industries.

As a past TEDx presenter, Josh speaks coast-to-coast, including hosting the podcasts Obsessed With Design and PSM Show. Josh is the author of Bold Brand 2.0 - How to Leverage Brand Strategy to Reposition, Differentiate and Market your Professional Services Firm. And is an advisory board member of the Purdue University Lamb School of Communication.

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Big Woods Pizza Co

44 North Van Buren Street

Nashville, IN 47448

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