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Developing Winning Promotions That Deliver Results

Ruben S. Gonzalez & the Orange County Marketing & Advertising Assoc.

Wednesday, July 18, 2012 from 11:30 AM to 1:00 PM (PDT)

Santa Ana, CA

Developing Winning Promotions That Deliver Results

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OCMA May Lunch & Learn   more info Sold Out Ended Free  

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Event Details

 

OCMA June lunch and learn  Dot Fulfillment Services
 
Please join us on the 18th of July when the Dot Fulfillment Services in conjunction with the OC Marketing & Advertising Association will host a lunch & learn seminar at our Santa Ana headquarters.
 
Meeting Topic: Developing Winning Promotions That Deliver Results

Come and learn the “how tos” for designing promotions for today’s consumer that will deliver “big results” We will explore all the pieces to the puzzle that are required to design and administer a promotion as well as how to gauge any tweaks that may be necessary mid-stream.

  • Developing a Budget
  • Implementing the Promotion
    • Selecting your target audience
    • Determining how they can best be reached
    • Selecting the media to be used
  • Selecting the “Carrot” – Maybe the “most important aspect of any promotion”
    • Bank Debit Cards
    • Retail, Dining, Entertainment, Travel and Personal Services Gift Cards
    • Brand Name Merchandise
    • Promotional Branding Products / Logo Items
    • Why cash is never the right carrot to select
  • Evaluating Successt
Please join us for this month's seminar on the 18th of July
The lunch & learn will be held at
Dot Fulfillment Services 1801 S. Standard Avenue, Santa Ana, CA 92707
 Space is limited to the first 50 to register and you must register in advance
 
 Lunch will be graciously provided by
 selext staffing
 Select Staffing, a top 10 U.S. staffing firm with a national network of over 400 offices and over 10 operational groups, provides strategic business solutions to fit your needs. Pre-screened candidates, cutting-edge technology, and award-winning Risk Management programs, make us a leader in the industry. Please contact our local office: 949-476-2817
 
Our speaker for this event will be:

Dennis Borst – President/ COO, Patriot Marketing Group

 dennis borst

Dennis Borst has more than 20 years in the media, promotions, CRM and incentives world. He has extensive experience with driving customer behavior, increasing employee performance and establishing brand identities. In the past Dennis has worked with the NFL Gold Cup Soccer, Arm Wrestling, NCAA and Arena League Football on promotions and sweepstakes. Additionally, Dennis has experience with customer acquisition and loyalty programs for major automobile manufacturers, wireless communications companies, pharmaceutical companies and dozens of other Fortune 1,000 companies.

 
Dot Fulfillment Services is a full service fulfillment, mailing, 3PL and product distribution warehouse located in Orange County California
Have questions about Developing Winning Promotions That Deliver Results? Contact Ruben S. Gonzalez & the Orange County Marketing & Advertising Assoc.

When & Where



Dot Fulfillment Services
1801 S Standard Ave
Santa Ana, CA 92707

Wednesday, July 18, 2012 from 11:30 AM to 1:00 PM (PDT)


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Organizer

Ruben S. Gonzalez & the Orange County Marketing & Advertising Assoc.

This group is open for all past and current corporate and individual marketing and advertising professional members of the Orange County Marketing Community. All monthly lunch & learn events are hosted at Dot Fulfillment Services located in Santa Ana, California. Dot Fulfillment provides marketing, advertising and promotional fulfillment services.

  Contact the Organizer

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