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Developing Strategy as a Profession

Strategic Planning Society

Monday, 12 March 2012 at 18:45 - Tuesday, 13 March 2012 at 17:30 (GMT)

Developing Strategy as a Profession

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Event Details


'Developing Strategy as a Profession' is a landmark event in the evolution of strategy as a management practice. This SPS working conference will engage core members of the burgeoning international community of strategists in helping to shape the emergence of strategy as a professional discipline in its own right. The findings and output from this event will also give form to the SPS's own vision, setting some of the goals for the Society and defining core objectives it will need to achieve if it is to help this timely development.


This will be an informal and participative event that will give all involved a sense of contributing to these important deliberations as well as benefiting from their outputs. The format will revolve around keynote speeches on the role of strategy in society and business, and on the evolution of strategy as a profession. Debate, group conversations and feedback will build on inputs and panel discussions of key themes led by SPS officers and members. It will provide an excellent opportunity for networking with other senior strategists.


This event will take place on Tuesday 13 March at Saïd Business School, Oxford preceded by a dinner and keynote speech at New College, Oxford on Monday 12 March. This is an invitation-only event for senior strategists in business and academia to include especically Fellows and selected members of the Strategic Planning Society. There is no fee to attend this event. Invitees will need to pay their own travel and expenses of £200 plus VAT per head for the event to include dinner, wines, overnight accommodation and breakfast at New College and coffee, lunch and tea at Saïd on 13 March.


Aims and Benefits of the Conference

  • To enable attendees to appreciate more fully the value of strategy to society generally, and to business specifically, as both a leadership technique and a management practice.
  • To build a shared picture of strategy as an emergent profession, of the diversity of members of the 'strategy' community and of how members of the community might engage in, benefit from and enrich the journey going forward.
  • To imbue a sense of enthusiasm among event attendees as key members of this community and to plant ideas as to roles they can play in helping to make this happen.
  • To enable the Society and its officers to test and refine their strategic thinking and planning in pursuit of its mission "to elevate strategy towards the status of established and recognised professional discipline". 

Agenda Monday 12 March 

18:45 for 19:30 Dinner

The Role of Strategy in Society and Business: Keynote followed by discussion – speaker to be confirmed


Agenda Tuesday 13 March 

09:00 Introduction and Welcome

Strategy: Past, Present and Future: Keynote – Richard Whittington, Professor of Strategic Management, Saïd Business School 

09:30 Setting the Foundations: What Does Strategy Need to Establish its Credentials as a Profession?

This session will explore three key themes, each led by a co-ordinator: The Body of Knowledge; Standard Setting; Competence and Recognition.

Initial input and panel followed by group conversations: Kim Warren, Anne Maguire and Paul Barnett.

Ian McDonald Wood will introduce with an overview of the SPS Strategic Framework  

10:15 Coffee break  

10:30 Group conversations around the three 'Setting the Foundation' themes led by the panellists 

11:15 Conversations feedback and plenary discussion 

11:45 Addressing the Community: Who are the Key Constituents of the Community of Strategists?

This second session will explore four key themes, each led by a co-ordinator: Companies and Public Sector; Business School Faculty and Students; Online Community; SPS Members

Second input and panel followed by group conversations: Colin Tuckwell,  Paul Barnett, Tim Hoad and Steve Middleton 

12:30 Lunch 

13:15 Group conversations around the four 'Addressing the Community' themes led by the panellists 

14:00 Conversations feedback and plenary discussion 

14:30 Making it Happen:

This third session will explore four key themes, each led by a co-ordinator: Knowledge Exchange; Bridging the Divide; Engaging with Society; Resourcing. 

Third input and panel followed by group conversations: Steve Middleton, Paul Barnett, Nicholas Johnston and Ian McDonald Wood

15:15 Tea break 

15:30 Group conversations around the four 'Making it Happen' themes led by the panellists 

16:15 Conversations feedback and plenary discussion

16:45 Bringing it All Together – Concluding Panel: Richard Whittington, Llyr Jones and Ian McDonald Wood

17:15 Closing remarks 

  • Kim Warren is a Teaching Fellow at London Business School, and founder of the Strategy Dynamics Approach
  • Llyr Jones is Group Head of Strategy at BAE Systems
  • Ian McDonald Wood is Chairman of SPS and Founder of FutureValue
  • Paul Barnett is Executive Officer of SPS
  • Tim Hoad, Steve Middleton, Nicholas Johnson, Anne Maguire and Colin Tuckwell are all SPS Trustees.

Please note that SPS reserves the right to alter the agenda if we discover ways to improve upon it. 

For more information contact

Do you have questions about Developing Strategy as a Profession? Contact Strategic Planning Society


Monday, 12 March 2012 at 18:45 - Tuesday, 13 March 2012 at 17:30 (GMT)

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Strategic Planning Society

The Strategic Planning Society (SPS) fosters and promotes research and best practice in strategic thought and action. The SPS is a registered charity whose charitable object is education in strategy.

Founded in 1967 the SPS has played a role in the emergence of strategy as management practice and now wants to extend its role to help evolve strategy as a recognised and valued professional discipline. To this end the Society has recently reviewed its own ambition and has rened its mission and vision: "to be the leading professional body for strategy and strategists, and to be internationally recognised as this". 

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