Developing Entrepreneurial Ideas

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902 Broadway, 4th Floor

New York, 10010

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Developing Entrepreneurial Ideas // BUSINESS 171

William Reinisch, Venture Advisor, Paladin Capital Group

Monday, November 21st from 8:00 - 9:30 pm

Do you have a great idea but aren't sure if you can make a business out of it? Need help refining an idea you can never find time to work on? This two-session class will cover the ins and outs of the idea generation process. It will instruct students on how to develop creative new ideas and turn them into actual businesses, and provide actionable tools for evaluating business ideas.


Session II: Development (11/121)

This session will focus on idea development, and provide tools and techniques for evaluating business models at the idea stage. Students will receive a business opportunity checklist and template to help evaluate their chosen ideas. Troubleshooting exercises will help identify and avoid possible problems. Students will leave with the tools necessary for developing their business further.
Topics include: Opportunity evolution screen, business model/does it work, identification of the proper initial target market.

Each student will be expected to develop one or more business ideas before the second session.


William Reinisch is responsible for the investment activities in the New York office of Paladin Capital. He is also the CEO and Founder of XIV River. He specializes in strategy and investments for the high tech industry. He is currently an Adjunct Professor at Stevens Institute of Technology.
Use the hashtag #gaideation to ask follow-up questions and continue the conversation.

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Session I: Ideation (11/14)

Too often, people think they need just one great business idea and that it will come in a flash of genius. While this sometimes happens, all good business ideas get developed, molded, and improved over time. This session will service as an introduction to the basic principles needed to develop a new business idea from scratch. It will help students find momentum through the act of ideation, using inspiration and process to generate or develop a business idea.

Topics include: Invention vs. innovation, business ideas, identifying and recognizing viable business ideas, critically evaluating these business ideas, differentiating between lifestyle and new venture business ideas, brainstorming techniques for business ideas, and developing a business model with the idea.

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902 Broadway, 4th Floor

New York, 10010

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