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Developing Clear Value Propositions for Enterprise SaaS Solution Providers

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SVI HUB

350 Oakmead Parkway

#200

Sunnyvale, CA 94085

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This one hour presentation will be an excerpt of the material that Chuck DeVita uses in his Stanford Continuing Studies course in the CSP course: BUS 105 - Cloud Computing and Subscription Models: Selling and Marketing SaaS and Mobile Solutions to the Enterprise.

The importance of clear, quantified Value Propositions when attempting to sell SaaS solutions to Enterprise customers will be covered. A process for developing Value Propositions will be presented as well as examples.

Attendees can expect lively interaction during the talk.

This seminar is appropriate for executives & professionals in SaaS Solution Providers that are focused on selling to large companies and organizations. Startups to established companies will find the approach enlightening.

Not appropriate for those focused on B2C or consultants.

THIS EVENT IS CO-ORGANIZED WITH "TECH FUTURES GROUP". THIS IS A FREE EVENT. HOWEVER, IN ORDER TO ATTEND USE THE LINK BELOW TO REGSITER:

https://nc.ecenterdirect.com/events/45635

(TFG is funded primarily by the Small Business Administration. TFG receives funds from State of California, city governments and etc...)

About the Spekaer: Chuck DeVita founded and leads Growth Process Group (GPG), a strategic sales & marketing consulting firm that helps enterprise solution providers enter markets and improve sales productivity, revenue growth and profitability. GPG is focused on helping B2B Software as a Service (SaaS) solution providers.

He has over thirty years’ experience in Sales and Marketing management of technology companies and has been working with SaaS Solutions since 1999. He has developed regional and worldwide sales forces and has extensive international background. Chuck led the growth of two startups and the turnaround of a public company. He has helped numerous Enterprise Software and SaaS solution companies in the U.S. and Europe including serving as interim VP Sales & Marketing for several companies.

Chuck is a recognized speaker and visionary on sales and marketing management for technology companies. He teaches several courses to executives at Stanford (CSP Program) including “Cloud Computing-Selling & Marketing SaaS to the Enterprise”, “Developing Clear Value Propositions & Pricing Models” and “Sales Management Excellence”.

Education: B.S. in Electrical Engineering from Santa Clara University

MBA (Finance) from Stanford University.

For additional Information:

Growth Process Group web site: www.growthprocess.com.

LinkedIn Profile: http://www.linkedin.com/profile/view?id=64830&trk=tab_pro

Agenda: 6:30pm-7:00pm Registration, Food and Network

7pm -8pm Presentation

8pm-8:30pm Q&A

8:30pm-9pm Network &Close

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Location

SVI HUB

350 Oakmead Parkway

#200

Sunnyvale, CA 94085

View Map

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