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Developing a Marketing Strategy (Queens Night Market Series), Queens, 3/7/2...

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LaGuardia Community College

31-10 Thomson Ave

Building E, 2nd Floor, Room 242

Long Island City, NY 11101

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Session II - Developing a Marketing Strategy

Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent.

The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use.

During this course, you will:

  • Define the “why” behind why you are in business

  • Map out your customer using a customer persona

  • Develop your unique value proposition (UVP) • Write and deliver an elevator pitch

  • Understand the value and role of digital marketing in a business strategy

This course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module, “Creating Content Your Customers Value.”

Course length: 2.5 hours


You can register for the other seminars below:

Session I – Creating a Business Idea that Works: Thursday, February 28, 6:30pm-9:00pm

Session III – Food Retail: Operating Like a Pro: Monday, March 11th, 6:30pm-9:00pm


Queens Night Market, NYC Department of Small Business Services (SBS), and LaGuardia Community College are hosting a series of free small business seminars! The seminars will cover a range of topics such as creating a viable business idea, industry and competitor analysis, branding and marketing, social media, food service operations, and obtaining requisite permits. The seminars will also cover Queens Night Market topics and feature guest speakers, networking, and Q&A opportunities

These seminars are free and open to vendors interested in the Queens Night Market, and also open to anyone who wants to start a business in NYC.

For those interested in the Queens Night Market, check out the website and application at http://www.queensnightmarket.com.


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LaGuardia Community College

31-10 Thomson Ave

Building E, 2nd Floor, Room 242

Long Island City, NY 11101

View Map

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