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Developing a Marketing Strategy, Queens, 6/18/2019

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NYC Small Business Solutions Queens Center

90-27 Sutphin Boulevard

Queens, NY 11435

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Session II - Developing a Marketing Strategy

Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent.

The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use.

During this course, you will:

  • Define the “why” behind why you are in business

  • Map out your customer using a customer persona

  • Develop your unique value proposition (UVP) • Write and deliver an elevator pitch

  • Understand the value and role of digital marketing in a business strategy

This course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module, “Creating Content Your Customers Value.”

Course length: 2.5 hours

*Please note: This class will be closed 30 minutes after its scheduled start time

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NYC Small Business Solutions Queens Center

90-27 Sutphin Boulevard

Queens, NY 11435

View Map

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