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Developing a Brand Strategy for Your Startup

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Leslie eLab

16 Washington Place

New York, NY 10003

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R/GA Ventures believes that a critical component of success is brand. And, while early-stage companies are focused on establishing an MVP, they often times de-prioritize key brand decisions. We’ve developed a framework, or what we call Minimum Viable Brand (MVB), to help founders start to think about components of their brand and methods they can use to tactically develop a brand strategy.

R/GA is a digital branding agency working with clients across a variety of industries and sizes. R/GA Ventures, the investment arm of R/GA, connects early-stage companies with corporate clients, invests in viable opportunities, and provides services we provide our blue-chip clients.

About the speaker:

Joyce Schmulson is a Strategist at R/GA Ventures. While at R/GA Ventures she's worked with the following industries: Financial Services, Utilities & Industrial Services, Pet Tech, CPG, Health & Wellness, Funding. Joyce's strengths include: Commercial strategy, brand strategy, raising capital, network of strategic and VC investors.

She has a B.S. in Industrial Engineering from Northeastern University.

Please note that this workshop is only open to current NYU community members. Your NYU ID is required at check-in


Startup School is a semester-long workshop series that provides the trainings and resources to successfully launch and grow a startup. No matter where you are in your startup journey, Startup School has something to offer. Learn more about the series here.

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Leslie eLab

16 Washington Place

New York, NY 10003

View Map

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