Skip Main Navigation
Page Content
This event has ended

Save This Event

Event Saved

Develop a Social Media Policy for Your Company

IABC San Diego

Wednesday, February 20, 2013 from 11:30 AM to 1:00 PM (PST)

Develop a Social Media Policy for Your Company

Ticket Information

Ticket Type Sales End Price Fee Quantity
IABC Member Ended $30.00 $0.00
Non-Member Ended $50.00 $0.00
Student Ended $20.00 $0.00

Share Develop a Social Media Policy for Your Company

Event Details

Develop a Social Media Policy for Your Company

On February 7, 2013, the Today Show aired a segment on Cyber-slacking. According to the latest research, some 60% to 80% of employees spend an inordinate amount of time surfing the Internet for personal reasons. With social media playing such an integral part of business, companies must allow certain use of online resources, especially for departments who interact with media and with the public, such as Corporate Communications, Marketing, Investor Relations, Public Relations and others. However, how does a company set guidelines to maintain productivity yet still use the power of social media for business? Also, how can business communicators assist their organizations by crafting such a policy?

Pat Rarus, MS, principal of Marcom Consulting Group, will share various social media guidelines and policies. In particular, she will share a recent social media policy with input from Brad Whitworth, ABC, senior communications manager for Cisco in Silicon Valley.

For more information on Pat Rarus, please visit her website at

or LinkedIn profile at


About our speaker

Pat Rarus, principal of Marcom Consulting Group, offers you more than 20 years of marketing communications experience. Her expertise is copywriting, ghostwriting, social media, and technical writing for corporations, marketing agencies, PR firms, and web development companies. Pat also writes and edits for government agencies and is certified as a small business for the State of California. SB Certification #1737243.
As a plus, Pat is adept in English grammar, syntax, and punctuation – vital yet rare skills in this tweeting and texting world. Pat writes website copy, brochures, technical articles, annual report copy, biographies, speeches, reports, press releases, newsletter articles, books, blogs and other social media, PowerPoint presentations and résumés. She also proofreads copy with the skill of an English and communications adjunct professor, which she has been since 1982.

If you are a busy marketing executive, Pat will ease your workload and make you shine with her creativity, attention to detail, and respect for deadline projects. In addition, her reasonable rates are kind to your budget.

Over the years, Pat has won a variety of professional awards for her writing and corporate communications projects from these organizations: Public Relations Society of America, Orange County Chapter; Health Care Communicators, San Diego; International Association of Business Communicators, Orange County Chapter; and Sigma Delta Chi, San Diego Chapter.
Pat holds a Master of Science degree in Mass Communications and a Bachelor of Arts degree magna cum laude in journalism from San Diego State University. In addition, she holds a certificate in medical marketing from UCLA Anderson Graduate School of Business. She also possesses a lifetime teaching credential in communication services and related technologies from the State of California. Pat serves on the newsletter committee of the Association for Women in Science (AWIS, San Diego). In addition, she holds the title of Distinguished Toastmaster (DTM), the highest designation one can attain from Toastmasters International.

We'll be in room 316 and lunch is provided.

Please note that we cannot offer refunds for no-shows or cancellations. 

Have questions about Develop a Social Media Policy for Your Company? Contact IABC San Diego

When & Where

UCSD Extension
6256 Greenwich Dr
San Diego, CA 92122

Wednesday, February 20, 2013 from 11:30 AM to 1:00 PM (PST)

  Add to my calendar


IABC San Diego

As an international organization founded in 1970, the IABC provides a professional network of almost 16,000 business communication professionals in more than 70 countries. Here in San Diego, our chapter has grown significantly over the past few years and now has more than 100 members. Visit us at

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.