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Determining If Your Product or Service has a Market

The Brickyard

Thursday, July 19, 2018 from 11:30 AM to 1:00 PM (EDT)

Determining If Your Product or Service has a Market

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General Admission 42 Tickets 2d 16h 4m Free  

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Event Details

When launching a product or service, a critical component of the process is to understand if your product or service has a market. After all, the market will ultimately dictate a large part of your success. Whether you a launching a new product, re-launching an existing product or seeking market share with an existing product, it is important to understand:


  - The problem you are solving

  - How your product or services solves that problem

  - The market that has that problem

  - The price customers are willing to pay 


There is also the messaging and communications that need to be well thought out to obtain new customers while keeping existing ones. After all, no one wants to be "New Coke." There are many ways to “test the market;” there may be one method better suited for your product or service. Please join us to hear: 


Matt Klein:                 Lecturer, Clemson University (MBA) and owner/investing in several businesses

Joe Gibson:                Lecturer, Clemson University (MBA) and entrepreneur

Geoff Wasserman:   CEO and Chief Brand Officer, The Brand Leader


Sponsors:            The Brickyard


Where:                 The Brickyard – 400 Birnie Street, Suite J, Greenville, SC 29611 (In the NEXT Manufacturing Building)


When:                  July 19th, 2018, lunch starts at 11:30 a.m.


Agenda:               11:30 a.m. – 12:00 p.m.              Lunch

                              12:00 p.m. – 1:00 p.m.                Panel Discussion (Doug Kim moderating)


For More Information:   Sydney Cooke



Have questions about Determining If Your Product or Service has a Market? Contact The Brickyard

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When & Where

The Brickyard
400 Birnie Street
Suite J
Greenville, SC 29611

Thursday, July 19, 2018 from 11:30 AM to 1:00 PM (EDT)

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The Brickyard

We an early stage startup, emerging growth company, and small business entrepreneur community space in which to work and grow. We provide dedicated offices, small team spaces, and event space to the community.

More importantly, we want to provide the necessary resources to help you start and grow a business beyond a single desk. We will offer educational programming, mentoring, connections to our network, and we will also take an active role of listening to our members to fill in resource gaps as they are brought up.

Members of our community will be everyone from evening entrepreneurs who haven't made the jump from corporate America to small teams that prefer collaboration over cubicles to existing business wishing to grow.

  Contact the Organizer

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