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DesignPrep | Cinematic Storytelling

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Cooper Hewitt, Smithsonian Design Museum

2 East 91st Street

New York, NY 10128

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For over 20 years Imaginary Forces has been a leader in blending cutting edge design with evocative storytelling. Whether it is documentaries, commercials, or opening titles for film/tv, they all start with an idea, and it is through storyboarding that these ideas evolve into structured concepts. Creative Director Alan Williams will share a behind the scenes perspective from main titles such as South Park, Stranger Things, and Anne with an E - revealing design principles, the power of abstraction and composition, as well as innovative storytelling techniques that students will apply to their very own boarded title sequence.

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Alan Williams lived most of his childhood in a treehouse in the hills of NC. While pursing his bachelor's in English he began delving into the fantastical world of computer arts which led to him earning an MFA in Motion Media Design at Savannah College of Art & Design. Today, Alan Williams is an Emmy-nominated director for Imaginary Forces NYC but if you can catch him in line for a coffee (iced, even in the dead of winter), smoking a pipe in his garden, or roaming the North Carolina wilderness, he’d much rather plumb the depths of his choice topic: storytelling.

Imaginary Forces (IF) is a creative company specializing in brand strategy and visual storytelling. Across entertainment, media, technology and pop culture, IF connects audiences through beautiful, design-driven content. With a legacy of partnering with high-profile entertainment properties (Netflix, HBO, Sony Pictures Studio) and top cultural tastemakers (Facebook, Dolby, PepsiCo), Imaginary Forces is always looking for opportunities to bring dynamic new voices to life.

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DesignPrep is a series of FREE workshops for high school and college students which focus on all forms of design from fashion and architecture to product and graphic design. Learn more HERE.

Design Prep is made possible by the generous support of Altman Foundation, The Richard and Jean Coyne Family Foundation, and Siegel Family Endowment.

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Cooper Hewitt, Smithsonian Design Museum

2 East 91st Street

New York, NY 10128

View Map

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