$25

Designing Products That Solve Real People Problems

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Samsara

350 Rhode Island Street

#Ste. 400S

San Francisco, CA 94103

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No Refunds

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Description

One of the most important rules of designing good products is to ensure they solve a real problem that people have. It may sound obvious to say work on problems that exist. And yet by far, as builders, what we get excited about is coming up with all these solutions, all those aha moments. How do we know if what we want to build is a real problem people have? Why is that particular problem worth solving?

Join us for a conversation with Charlie Sutton, Design Director at Facebook and Kathie Pham, User Researcher at Twitter where we unpack the process they use to make hard product decisions and discuss how to keep people and their problems as the central priority.


ABOUT THE TALKS

The People Problems Framework

by Charlie Sutton

We are given so many forms of advice on how to define, advocate and protect our design decisions. In the rapid pace and organizational complexity of actually making products, it is challenging to hold fast to that advice - and to bring all the functions necessary for making the product, to some point of agreement.

Charlie will be sharing a methodology that can help both simplify the process, as well as provide some kind of cohesion between all the people involved. He will walk through examples from his design teams and the lesson they learned along the way.

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How Twitter takes a customer-centered approach when solving for abuse

by Kathie Pham

In this talk, Kathie will share how Twitter starts with the customer – from problem definition, prioritization, to execution – when working through one of the most challenging problems on the internet. She will walk through how her research enabled the team to understand the complexity and nuance of the problem, but also how to make meaningful progress when grappling with varied customer needs.


ABOUT THE SPEAKERS

Charlie Sutton is a Design Director at Facebook, looking after the Video and Gaming design work. As a leader, he has grown and managed teams for almost twenty years at companies including Apple, Nokia, and Samsung. He specializes in interaction design for mobile, as well as AR / VR - and lectures at California College of the Arts.

Kathie Pham is a researcher based in the Bay Area. She works at Twitter and leads research initiatives for abuse, safety, spam and misinformation, as well as encouraging healthier conversations. During her time at Twitter, she has helped define Twitter’s abuse and safety work, ensuring that policy and product decisions are grounded in the needs of customers first and foremost. Before joining Twitter, Kathie’s spent time researching a broad array of topics, including questions related to healthcare, privacy, and how children learn.


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Accessibility needs

Our community is diverse and inclusive and we welcome all the voices. Please contact us if you have any accessibility needs. We'll do our best to accommodate your requests.

Please bring your ID

This is an event 21+ and all attendees need to present a valid ID to join us.

Refunds Policy

All tickets are final sale. However, if you can no longer make it to the event, you may transfer your ticket to someone else, or use the credit to attend one of our events in the future. Keep an eye on our website www.rethinkhq.com for next events, and contact us if you can no longer make it to this event.

Be advised that this event will be filmed and photographed. By entering the event space, you consent to be filmed and photographed and to any use in any and all media.

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Special thanks to our partner for this event: Samsara!

Samsara builds sensors for the world of infrastructure, helping automate operations and management for a variety of underserved industries like transportation and manufacturing. Designing a good experience for people and customers is core to Samsara's company values and something they put a lot of emphasis on. Learn more about Samsara.




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Date and Time

Location

Samsara

350 Rhode Island Street

#Ste. 400S

San Francisco, CA 94103

View Map

Refund Policy

No Refunds

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