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On April 3, Rebecca Tegtmeyer will share case studies that put audience first such as a photo strategy for SeaWorld and Busch Gardens, and a rebranding strategy for Hallmark Cards.
About Rebecca Tegtmeyer
• Assistant Professor of Graphic Design at Michigan State University • Education Director of AIGA Detroit
Rebecca Tegtmeyer graduated from NC State University’s College of Design with a Master’s in Graphic Design. Before attending graduate school she interned at Willoughby Design Group followed by Kuhn & Wittenborn before working at Hallmark Cards Inc. for seven years in Kansas City. At Hallmark she had various roles that primarily involved managing product development and designers in merchandising, marketing, and in-house communications. She also taught as an adjunct in Design at her alma mater The University of Kansas where she obtained her BFA degree with an emphasis in Visual Communications.
Join us
Join the AAF – Great Lakes Bay Region from 11:30 am to 1 pm for a lunch and learn with Rebecca Tegtmeyer. Tickets are $15 for AAF members, $25 for non-members and includes lunch. There will be time to network with other attendees over lunch. The presentation will begin promptly at noon.
The American Advertising Federation – Great Lakes Bay Region is dedicated to the interests of the advertising industry in Bay, Gladwin, Isabella, Midland and Saginaw counties. The club provides various benefits for advertising, marketing and communications professionals and students.
About Rebecca Tegtmeyer
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