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Designing Innovation


Wednesday, May 7, 2014 from 6:00 PM to 9:00 PM (PDT)

Designing Innovation

Ticket Information

Type End Quantity
Online registration ONLY. No registration accepted at doors.
Ended Free  

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Event Details


Ford Motor Company and the Industrial Designers Society of America, San Francisco Chapter, invite you to a panel event featuring renowned industrial and automotive designers.

Discussion topics will include how technology plays a role in the design of a new product or automobile; how designers shape consumer behaviors and responses to products; and how individual products simultaneously stand out from and fit in with the world around them.

Our speakers:

Nathan Shedroff – Program Chair, MBA Strategy and Design, California College of the Arts

Yves Béhar – CEO, Founder, fuseproject
Jordan Brandt - Technology Futurist, Autodesk
Freeman Thomas – Strategic Design Director, Ford

Questions can be submitted in advance with #designinginnovation

Have questions about Designing Innovation? Contact IDSA-SF

When & Where

Folsom Street Foundry
1425 Folsom St
San Francisco, CA 94103

Wednesday, May 7, 2014 from 6:00 PM to 9:00 PM (PDT)

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The IDSA-SF is a 100% volunteer led non-profit with the mission to advance and inspire design throughout the San Francisco Bay Area including Silicon Valley and San Jose. Our local reach extends to more than a thousand product designers, researchers, trend-forecasters, interaction designers, engineers, prototypers, CMF specialists, CAD modelers, design strategists, and creative leaders.

IDSA-SF members are responsible for designing some of the world’s most notable objects and experiences that blur the line between fashion, culture, and industry. 

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