Designing GPTs That Feel Alive

Design GPTs That Feel Alive:

Hosted by The Marketing League

There’s no shortage of chatbots out there,  most sound the same. Functional, maybe. But lifeless.

In this live session, we’ll share the approach behind how we build GPTs that feel more alive - like DOT, our own AI marketing assistant. You’ll see how story, tone, and genuine human insight shape the way these systems think, speak, and connect.

This is an inside look at how we design AI that mirrors the heart of a brand - its values, its language, and its rhythm - so it feels less like a tool and more like a conversation.

If you’ve ever wondered how to make AI sound less artificial and more you, this is where it starts.