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Designing for the New China

The Design Community College

Monday, April 14, 2014 from 9:00 AM to 12:00 PM (PDT)

Designing for the New China

Ticket Information

Ticket Type Sales End Price Fee Quantity
Designing for the New China Workshop.-Group A - January 19th 9.00am to 12.00pm US Pacific Time
Includes a copy of the book "Designing for the New China: The World's Largest Consumer Market" shipped to you by mail when published.
Ended $199.00 $0.00
Designing for the New China Workshop. Student and educator-Group A - January 19th 9.00am to 12.00pm US Pacific Time
After registering to attend the class email a copy of an image of your full time student or instructor's card to info@curedale.com. Registration includes a copy of book shipped when published.
Ended $135.00 $0.00
Designing for the New China Workshop.- Group B - January 19th 6.00pm to 9.00pm US Pacific Time
Includes a copy of the book "Designing for the New China: The World's Largest Consumer Market" shipped to you by mail when published.
Ended $199.00 $0.00
Designing for the New China Workshop. Student and educator -Group B - January 19th 6.00PM to 9pm US Pacific Time
After registering to attend the class email a copy of an image of your full time student or instructor's card to info@curedale.com. Registration includes a copy of book shipped when published.
Ended $135.00 $0.00
Advanced purchase book only with shipping "Designing for the New China: The World's Largest Consumer Market"
Includes shipping cost allow 1 to 2 weeks for US and up to 6 weeks for global locations.Expected publication and shipping January 2014
Ended $39.95 $0.00

Event Details

Book Release and Workshop

Over the last decade a huge number of international companies have shifted their production to China to take advantage of the lower wages and vast market potential of consumers in China. Chinese companies are
facing rapidly increasing pressure to find more skiled designers to design higher quality products and services. Understanding the unique culture of China will open the door to great opportunities for designers this century wherever they live. There has been a shift in the global center of gravity of commerce to the East as companies refocus their efforts to capture Chinese market growth. We have expected that as China develops the people of China will become more Western in their outlook. Their huge population, ancient culture and booming economy may mean that we may be more influenced by their culture in the West this century than they are by our cultures. This book and workshop will provide the knowledge every global 21st century designer needs to begin to recognize and adapt to the unique cultural differences of the one billion people who need your design skills now.


Register now for one of two online sessions covering strategic success factors for designing for China: 9am to 12pm and 6pm to 9pm US Standard Pacific time for your global time zone. Both sessions include a shipped copy of the 200 page essential reference work for every 21st century designer "Designing for the New China: The World's largest Consumer Market" or just order the book via the link above. Get 5% early-bird discount for the workshop if you book before 19th December 2013. Use the code China2014 when prompted during the registration process. If you would like your design or executive team to attend we offer a 15% discount for ten or more registrants if you book at one time. Contact info@curedale.com for a special group code for your organization before booking.


WORKSHOP DESCRIPTION
Over the last 20 years China has been the source of the most sweeping economic and social changes that the World has ever seen. China has emerged to become the second-largest economy in the world.Chinese middle class expected to reach one billion by 2030. By 2030 two-thirds of global middle class will be in Asia-Pacific. By 2050 the Chinese economy is predicted to be twice the size of the US economy. China and India will become the powerhouses of global middle class over the next two decades. China already has the world’s largest car market, the biggest internet and mobile population, the biggest consumer of luxury goods, the biggest share of growth in retail worldwide and the second-biggest economy overall.China accounts for 27 percent of global luxury spending in 2013 according to a recent Bain & Co. study and is predicted to account for 33 percent of luxury spending by 2015.China is the world’s largest industrial producer.

China consists of 23 provinces, 5 municipalities, 2 special economical zones and 56 ethnic minorities China is a complex environment for design.

China offers tremendous opportunities for designers willing to invest time to understand this ancient and unique culture. It is imperative for the future of designers throughout the world to get to know the new China in intimate detail.This three hour intensive course offers essential information to understand the success factors for designing for the new China.


 

Designing for the New China:
The world's Largest Consumer Market
Author: Robert Curedale
ISBN-10:1940805104
ISBN-13:978-1-940805-10-8
Page Count: 200
Trim Size: 6" x 9"
Language: English
Projected shipping January 2014.
Pre-order a copy above or get one shipped with your workshop registration.




Nobel laureate economist Robert Fogel has predicted that by 2040 Chinas GDP will reach $123 trillion and represent 40% of the global economy, with the United States falling to 14% and the European Union to 5% of global GDP

 


 

WORKSHOP CONTENT

Some of the content from the book that is covered in the workshop.

Introduction
Topics covered include:

  1. Geography
  2. China's different markets
  3. Languages
  4. Putonghua
  5. English education system
  6. Han
  7. Hong Kong
  8. Design Education in China
  9. Design Organizations in China
  10. China's current 12 year plan
  11. Demographics
  12. Gender composition
  13. Population trends


Trends
Topics covered include:

  1. Automotive trends
  2. Education
  3. Luxury goods
  4. Online shopping
  5. Phone market
  6. travel
  7. Wine
  8. Watches
  9. Greentech
  10. Mobility and travel
  11. Income trends


Business
Topics covered include:

  1. Business etiquette
  2. Managing risk
  3. Communication
  4. Guanxi
  5. Mianzi
  6. Dress
  7. Hiring Staff
  8. Trust
  9. Interpreters
  10. Meetings
  11. Greetings
  12. Exits and entrances
  13. Business cards
  14. Manners
  15. Hosting Chinese visitors
  16. Gifts
  17. Negotiation
  18. Consumer credit
  19. Working hours and vacations
  20. The Chinese patent system
  21. Brands
  22. Social commerce
  23. Sourcing in China
  24. Strategic success factors


Culture
Topics covered include:

  1. Chinese holidays
  2. Luna new year
  3. Feng Shui tips
  4. Localizing references
  5. Eating customs
  6. Seating and table arrangements
  7. Gifts
  8. Face
  9. Dualism
  10. Confucianism
  11. Buddhism
  12. Taoism
  13. Shanzhai
  14. Taboos
  15. Yuanfen


People
Topics covered include:

  1. Body language
  2. Personal space
  3. Demographics
  4. The new generation
  5. Wealthy consumers


Color and Form
Topics covered include:

  1. Chinese consumer color preferences
  2. Semantics of color
  3. Qing color
  4. Colors to avoid in China
  5. Form preferences
  6. Color trends in the car industry since 2005
  7. Traditional color associations
  8. Toaist color theory


WHO SHOULD ATTEND?

  • Architects, industrial designers, interior designers, UX and web designers,
  • service designers, exhibit designers, design educators and students, visual communication designers, packaging and fashion designers, all types of designers
  • Engineers and Marketing professionals
  • Executives and senior business leaders
  • Decision makers in R&D of products, services, systems and experiences
  • School teachers and students
  • Anyone with an interest in design for China.

 

WHAT YOU WILL LEARN

Essential learning for every 21st Century designer about the World's largest market


DURATION
Three hours online


PREREQUISITES
None.


BY THE END OF THE COURSE
Students will develop an awareness of many aspects of the complex society and consumer market that is the new China, the world's largest consumer market.


WHAT YOU WILL GET
You will receive by mail as soon as it is available a copy of "Designing for China: The Worlds largest Consumer Market". 200 pages. Expected date of publication and shipping is January 2014.


WHERE IS THE CLASS HELD?
Online.


CLASS CAPACITY
We need a minimum of forteen students to run a class.We may reschedule or cancel the class if the number of students do not reach the required minimum.We reserve the right to cancel a course in the event of an unforeseen circumstance, or if the minimum acceptable registration is not attained. In the event of a cancellation, we will refund the registration fee only.


AUTHOR AND WORKSHOP PRESENTER ROB CUREDALE

Rob works as a design and design research consultant in Los Angeles for international clients. He is an Adjunct Professor at Art Center College of Design at Pasadena California and is the author of one dozen best-selling books related to design. Rob has designed or managed the design of over 1,000 products found in millions of homes and workplaces throughout the world.

Rob Curedale was born in Australia and worked as a Design Researcher, Design Director, Design Educator and Designer in London, Sydney, Vevey, Switzerland, Portugal, Los Angeles, Silicon Valley, Hong Kong, China and Detroit. Curedale has designed furniture, medical, technology and consumer products in global markets including Europe, Australia, Asia and North America.  

Rob has lectured at colleges and universities in China and first visted China in 1984.He has worked with manufacturers in China and Asia for over three decades.

Rob Established and moderates what is possibly the largest online network of designers in the world with currently about half a million members across every discipline of design and architecture and in every country and city where design is practised in the world.

Rob's past positions include Senior Producer at frog responsible for proposal writing, client liasion and business project management, North American Design Manager at Haworth, the second largest furniture manufacturer in the World and Chair of Product Design at the College for Creative studies in Detroit, then the largest Product Design teaching department in North America.

Rob has lectured and taught widely internationally, including at Yale, Pepperdine MBA Innovation Program, Loyola Business Management Program, Art Center Pasadena, Cranbrook, Pratt, Art Center Europe; a faculty member at SCA and UTS Sydney; as Chair of Product Design and Chair of Furniture Design at the College for Creative Studies in Detroit, Art Institute California, Hollywood Campus, Cal State San Jose, Escola De Artes e Design in Oporto Portugal, Instituto De Artes Visuals, Design e Marketing, Lisbon, Southern Yangtze University, Jiao Tong University in Shanghai and Nanjing Arts Institute in China.

CLIENTS INCLUDE  HP, Philips, GEC, Nokia, Sun, Apple, Canon, Motorola, Nissan, Audi VW, Disney, RTKL, Government of the United Arab Emirates, British and Australian military, Steelcase, Hon, Castelli, Hamilton Medical, Zyliss, Belkin, Gensler, Haworth, Honeywell, NEC, Hoover, Packard Bell, Dell, Black & Decker, Coleman and Harmon Kardon.


FACE TO FACE WORKSHOPS

We present face to face workshops in global cities or at your own location anywhere in the world.We usually require a minimum of 25 participants for workshops held outside California. Contact info@curedale.com for more information.


COMPUTER REQUIREMENTS

To attend a class you will need one of the following:

Your system should have a microphone and speakers internally or externally.

Windows 
Operating systemWindows 8
 Windows 7
 Windows Vista
 Windows XP
 Windows 2003 Server
Processor2.4GHz or more
RAM2GB or more
InternetDSL or better
Bandwidth700Kbps or more for simultaneous screen sharing, video and audio conferencing
BrowserInternet Explorer® 7.0 or newer
 Mozilla® Firefox® 4.0 or newer
 Google Chrome™ 5.0 or newer
Additional softwareJavaScript™

Mac  
Operating systemMac OS® X 10.6 (Snow Leopard®)
 Mac OS® X 10.7 (Lion®)
 Mac OS® X 10.8 (Mountain Lion®)
Processor2.4GHz Intel processor (Core 2 Duo)
RAM1GB
InternetDSL or better
Bandwidth700Kbps or more for simultaneous screen sharing, video and audio conferencing
BrowserSafari® 3.0 or newer
 Mozilla® Firefox® 4.0 or newer
 Google Chrome™ 5.0 or newer
Additional softwareJavaScript™

iOS  
Operating systemiOS 5 or newer
DeviceiPad® 1 or newer
 iPhone® 3GS or newer
 iPod® Touch (3rd generation) or newer
InternetWiFi recommended for VoIP

Android  
Operating systemAndroid 2.2 or higher
Processor1Ghz CPU or higher recommended
InternetWiFi recommended for VoIP

Windows 8 & Windows RT
Operating systemWindows 8 or Windows RT
Processorx86, x64 or ARM
InternetWiFi recommended for VoIP


OTHER ONLINE COURSES BY ROB CUREDALE

http://www.eventbrite.com/e/design-thinking-online-certificates-january-program-tickets-9171914443

 

OTHER FACE TO FACE WORKSHOPS BY ROB CUREDALE

http://www.eventbrite.com/e/rethink-a-strategic-design-thinking-workshop-tickets-8458275931


OTHER BOOKS BY ROB CUREDALE

Please note only the books indicated above are supplied . Links are provided for more information on supplied books and other titles

Design Thinking
process and methods manual

https://www.createspace.com/4127650
Authored by Robert A. Curedale

This book is the most extensive reference available to Design Thinking. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and
innovative solutions to problems. It drives repeatable innovation and business value.
Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It is an approach that can be applied by anyone.

Chapters describe in easy to understand language:
-History of Design Thinking
-What is Design Thinking
-Why use Design Thinking
-Who can use Design Thinking
-How to create spaces for effective Design Thinking
-Design Thinking process in detail
-150 Design Thinking methods described step by step.

Publication Date:Feb 01 2013
ISBN/EAN13:0988236249 / 9780988236240
Page Count:398
Trim Size:6" x 9"
Language:English

......................................................................................................................................................

Design Thinking Pocket Guide
https://www.createspace.com/4325912
Authored by Robert A. Curedale

Just the essential information to get you up to speed with Design Thinking in a compact portable format with important methods described step by step. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It can be used to understand and make informed design decisions when developing complex product service systems offered by most corporations today.

Chapters describe in easy to understand language:
-History of Design Thinking
-What is Design Thinking
-Why use Design Thinking
-Who can use Design Thinking
-How to create spaces for effective Design Thinking
-Design Thinking process in detail
-Design Thinking methods described step by step.

Publication Date:Jun 01 2013
ISBN/EAN13:098924685X / 9780989246859
Page Count:198
Binding Type:US Trade
Paper Trim Size:4.5" x 9.5"
Language:English

.....................................................................................................................................................


Service Design
250 essential methods

https://www.createspace.com/4409429
Authored by Robert A Curedale

We are immersed in services every day. We use the internet, we watch television, we travel on public transport, we shop, we drink coffee and eat at restaurants, we use government services, and we go to movies. In the United States employment in service industries has steadily risen from around 60% of the overall population in the 1950s to around 90% today. In most Western countries approximately 70% of GDP is currently generated by services. Service design has growing significance for designers. Service design requires new design skills. Services are not tangible and physical and services change over time. Design is no longer about only the aesthetics or surfaces of things. Today designers create diverse and complex experiences of products, services and spaces. This book details the skills needed by a designer to design services, experiences and systems of products and services.

Described in easy to understand language:
Some definitions of service design
History of service design
Types of services
Components of services
What differentiates services
Why do service design
Service touch-points
The growth of the service economy
Postindustrial economies
What is Design Thinking
Process of service design
Around 250 Service design methods described step by step.

Publication Date: Aug 01 2013
ISBN/EAN13: 0989246868 / 9780989246866
Page Count: 372
Trim Size: 6" x 9"
Language: English

.....................................................................................................................................................



Mapping Methods: for design and strategy

Authored by Robert A. Curedale
https://www.createspace.com/4278160

Mapping methods are used by teams to develop strategy to assist a wide variety of activities. Mapping methods are particularly useful for:

Make informed design decisions
Identify areas of opportunity for developing new products, services and experiences
Analyzing a competitive landscape
To understand trends
To analyze complex, changing and ambiguous design problems
Look for areas where there are ideal factors to support a product or service.
Look for areas without competitive rivals
Enable meaningful conversations about difficult design topics
Use real-time information to help identify potential problems and make the best decisions
Create design that has a better return on investment
Understand your customer's perspectives
Create more successful design.

Mapping methods can be applied to support informed design decisions as part of a Design Thinking approach to design. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It is an approach that can be applied by anyone.

Publication Date: Apr 01 2013
ISBN/EAN13: 0989246825 / 9780989246828
Page Count: 136
Trim Size: 6" x 9"
Language: English

.....................................................................................................................................................



Interviews Observation and Focus Groups
110 methods for user-centered design

https://www.createspace.com/4280730
Authored by Robert A. Curedale

The methods described in this book can be used by designers to better understand the perspectives of the people that the designs are intended for. They will help the design team:
1. Make informed design decisions
2. Identify areas of opportunity
3. Analyzing a competitive landscape
4. To understand trends
5. To analyze complex, changing and ambiguous design problems
6. Enable meaningful conversations about difficult design topics
7. Use real-time information to help identify problems and make the best decisions
8. Create design that has a better return on investment
9. Understand your customer's perspectives
10. Create more successful design.

These user-centered methods can be applied to support informed design decisions as part of a Design Thinking approach. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands.

Publication Date: Apr 01 2013
ISBN/EAN13: 0989246833 / 9780989246835
Page Count:188
Trim Size: 6" x 9"
Language: English

.....................................................................................................................................................



Service Design
Pocket Guide

https://www.createspace.com/4441583
Authored by Robert A Curedale

We are immersed in services every day. We use the
internet. We watch television. We travel on public
transport. We shop and study. We drink coffee and eat at
restaurants. We use government services, and we go to
movies. In the United States employment in service
industries has steadily risen from around 60% of the
overall population in the 1950s to around 90% today.
In most Western countries approximately 70% of GDP is
currently generated by services. Service design has
growing significance for designers. Service design
requires new design skills. Services are not tangible and
physical and services change over time. This book
details the skills needed by a designer to design
services, experiences and systems of products and
services.

Described in easy to understand language:
Some definitions of service design
History of service design
Types of services
Components of services
What differentiates services
Why do service design
Service touch-points
The growth of the service economy
Postindustrial economies
What is Design Thinking
Process of service design
Around 100 service design methods described
step by step.

Publication Date: Sep 01 2013
ISBN/EAN13: 0989246884 / 9780989246880
Page Count:206
Trim Size:4.5" x 9.5"
Language:English

.....................................................................................................................................................



50 Brainstorming Methods
For team and individual ideation

https://www.createspace.com/412088
Authored by Robert A. Curedale

When faced with a difficult problem, one of the best ways of finding an effective solution is to organize a brainstorming session. Brainstorming is a group ideation method that was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination. Brainstorming remains today one of the most powerful methods available for developing original ideas. Brainstorming is a way of applying a collaborative approach to innovation. There are many different brainstorming methods. Different design practitioners can select different methods and apply them in different ways. You do not need to be an expert to participate in a brainstorm. The best results are obtained with a diverse team of participants which may include managers, designers, engineers, marketing, sales manufacturing professionals and end users of the product or service with people from different disciplines, cultures, gender, income and ages.

This book includes methods with a variety of different approaches to brainstorming. I have included a number of warming up exercises which will help your participants produce productive outcomes quickly. Western organizations are turning to innovation as a primary way of differentiating their offering.

Publication Date:Jan 05 2013
ISBN/EAN13:0988236230 / 9780988236233
Page Count:184
Trim Size:6" x 9"
Language:English

.....................................................................................................................................................

50 Selected Design Methods
To transform your design

https://www.createspace.com/4133773
Authored by Robert A. Curedale

The methods described in this book have been selected by the author from two previously published volumes "Design Methods 1" and "Design Methods 2" which outline 400 design methods. They are appropriate for application across design disciplines and architecture. Included are idea generation methods design research methods and prototyping methods.The book is intended for designers of all types, architects, researchers, engineers, marketing professionals, business executives as well as students who want to create value and strategic impact through design, and are seeking a foundational understanding of design terms and techniques.

Each of the 200 methods has a condensed one page step-by-step instructions for easy reading. Included are templates, descriptions of each method, instructions on when,where and why to use each method, resources needed and references.

Publication Date:Jan 17 2013
ISBN/EAN13:0988236265 / 9780988236264
Page Count:114
Trim Size:6" x 9"
Language:English

.....................................................................................................................................................



Design Research Methods
150 ways to inform design

https://www.createspace.com/4126829
Authored by Robert Curedale

This book provides quick and practical research techniques that you can use to inform design. You will be introduced to essential research techniques such as affinity diagrams so that you can successfully base your design directions on user-centered evidence to get client buy-in. Design Research is one of the fastest growing areas of design as organizations are trying to target design solutions more accurately and successfully.

The book is intended for designers in all fields, architects, researchers, and business executives as well as students, seeking a foundational understanding of design research terms and techniques who want to create business value and strategic impact through informed design. Each method has a description of how to use the method, why to use the method and when to use the method. Further references are supplied.

Publication Date:Jan 10 2013
ISBN/EAN13:0988236257 / 9780988236257
Page Count:290
Trim Size:6" x 9"
Language:English

..............................................................................................................................

 

TERMS AND CONDITIONS

Registered participants that do not show and do not cancel will be required to pay the total course fee.

  1. A $50.00 fee will be charged to participants who transfer to another course within 2 weeks of the original course.
  2. Cancellations can be made up until 14 days before the scheduled event date and will incur a $50.00 cancellation fee.
  3. Refunds or credits will not be issued for cancellations made within 10 days of the scheduled event date. 
  4. Refunds or credits will not be issued for no-shows or for those who begin a course but do not complete it.If the event is cancelled all attendees will be notified via email and a refund issued or transfer to the next available course session
  5. The cost of travel, accommodation and meals and any other costs not described above are not
Have questions about Designing for the New China? Contact The Design Community College

When

Organizer

The Design Community College

 

ONLINE COURSES

 Designing with color


30 good ways to innovate


Introduction to design thinking


Design thinking online programs


Experience maps journey maps and service blueprints


Introduction to service design


Service design online programs


Introduction to design research


Design research online programs


Introduction to industrial design


Industrial design online programs


Interviewing, observation and focus groups


Design portfolio


Product design proposals


Introduction to human factors


Design synthesis


See the full list of our books and courses here
https://dcc-online.selz.com

 

DCC PUBLICATIONS


Design Thinking Process & Methods Guide 2nd Edition

Experience Maps Journey Maps Blueprints Empathy Maps


Design Thinking Pocket Guide 2nd Edition


 
Design Research Methods


 
30 Good Ways to Innovate

Service Blueprints

Service Design 250 Essential Methods

Mapping Methods for Design and Strategy

Design Methods: 200 ways to apply Design Thinking

Design Methods:200 more ways to apply Design Thinking

50 Brainstorming Methods for Team and Individual Ideation

50 Selected Design Methods

China Design Index

Design Thinking Templates and Teaching Exercises
Free download

 
Design Thinking Quick Reference Guide
Free download

Using Post it Notes: Ideas for Design and Research
Free download

 

ABOUT US
The Design Community College was established to promote cross-disciplinary international learning, discussion and collaboration between diverse fields of design and architecture.The Design Community College mission is to create, develop, coordinate and promote relevant education, learning, and opportunities for the fast changing needs of the global professional design practitioner community.

Our goal is to provide more accessible, better value, more relevant higher quality design education than is currently available through traditional design schools.

 

http://dcc-edu.org

 

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