$159 – $199

Designing E-Mail Newsletters (March 13 and 20)

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CUNY Graduate School of Journalism

219 West 40th Street

New York, New York 10018

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DESIGNING E-MAIL NEWSLETTERS with Alexandra March, Opinion Newsletter Editor at The New York Times

E-mail newsletters are one of the most popular ways in which people get their news; Learn to create your own

Class meets from 6:30 to 8:30 pm on Wednesdays, March 13 and 20.

The cost for this workshop is $199; $159 early bird rate before February 1.

E-mail newsletters are quickly becoming one of the most popular ways deliver the news and for good reason. The open rate of email newsletters is comparatively high -22% according to MailChimp-, the technology involved comparatively cheap, making it a great product for news organization big and small to grow subscriptions and memberships.

In this workshop, we will dig into why many brands now use e-mail newsletters, best practices to connect with readers and how to build a prototype of your dream newsletter. We will cover:

  • What makes a successful e-mail newsletter
  • The business and editorial cases for e-mail newsletters
  • Long-term vs. Short-term newsletters
  • Identifying an audience
  • Tone, content and layout
  • Retaining audiences
  • Hands-on exercise: Wire frame prototype of your own newsletter

What to Bring: A laptop with an Internet browser.

Level: Beginner to Intermediate




About Alexandra March

Alexandra March is the Opinion Newsletter Editor at The New York Times. Before that, she led HuffPost’s newsletter initiatives, targeting audiences large and niche. She was also the editorial director of audience engagement at Mic and a reporter at The New Haven Register. She’s also an adviser at Built by Girls, a nonprofit that helps and inspires girls interested in tech and media.



For concerns or questions about this workshop, please e-mail pd@journalism.cuny.edu.

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Location

CUNY Graduate School of Journalism

219 West 40th Street

New York, New York 10018

View Map

Refund Policy

Refunds up to 1 day before event

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