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Designing an email welcome campaign to increase long-term patron engagement

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Informing your patrons of all your library offers is an ongoing challenge. Nowhere is that more critical than when a new user joins the library. This “in the moment” opportunity is not only a time for them to get to know you, but also for you to get to know them so that you can better serve their needs. This session will discuss how an email marketing campaign targeting new users can create a solid foundation of engagement and retention.

This webinar is part of Engage 2018, a free series of webinars designed to take your library's marketing to the next level. Visit the events page on our website to see the other webinars in the series.

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