DESIGNED TO LEAD: CREATING THE DIGITAL WORLD
$20 – $30
DESIGNED TO LEAD: CREATING THE DIGITAL WORLD

DESIGNED TO LEAD: CREATING THE DIGITAL WORLD

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Substantial

900 East Pine Street

#202

Seattle, WA 98122

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To celebrate Women’s History Month, AIGA Seattle’s Women Lead Initiative presents a five-part series of talks themed Designed to Lead. Join AIGA Seattle for its fourth event, in partnership with Substantial, for a leadership panel featuring female creatives from Microsoft, Gravity Creative, Loxley Digital, Substantial and Amazon Kindle.

The evening is dedicated to discussing how female designers have impacted the digital world--and how they will continue to in the future. Discover which women, creative or otherwise, inspire our panelists and how this inspiration helps them overcome their struggles. These designers will also talk critically about women's leadership issues and offer their insights and advice.

Drinks and light refreshments provided. One raffle prize entry is included with admission.

PANELISTS

  • Amber Hahto: Creative Director, Amazon Kindle
  • Flo Truong: Lead Designer, Substantial
  • Ellie Kemery: Strategist, Microsoft
  • Barbara Combs: Co-founder/Creative Director, Gravity Creative
  • Wacarra Yeomans: Founder, Loxley Digital

MODERATOR

  • Cameron Campbell

ABOUT THE PANELISTS

Amber Hahto, Creative Director, Amazon Kindle

Amber Hahto

SciFi geek, metal detecting enthusiast, flower-frog collector and design book hoarder, much like her interests, Amber’s 20+ year career has been just as diverse. Since her very first gig designing coupons, she’s gone on to work at some of the area’s best small agencies, led e-commerce and creative brand strategy at Nordstrom and Corbis, and now leads a team of designers dedicated to creating exceptional experiences for authors and publishers at one of the world's largest tech companies. Through it all, the connective thread has always been fierce advocacy for the customer.

Flo Truong, Lead Designer, Substantial

Flo Truong

Florence has been a Lead Designer at Substantial since 2013. She has led product teams from pilot MVP’s to platforms integrated as a core business offering. These projects include work for SF49ers, Newscorp, Curadora, Depict, and Mercedes-Benz R&D. Prior to Substantial, her experiences at the headquarters of Wieden+Kennedy, Sid Lee, and Critical Mass, combined with exhibition work for University of Portland and design direction at WINTR, has culminated in over 12 years of working in technology, creativity, and business.

Ellie Kemery, Strategist, Microsoft

Ellie Kemery

Ellie is a design strategist, entrepreneur, and creative explorer. Formally the co-founder of Makerhaus, she thrives at the intersection of technology, brand, and people. She’s passionate about building community experimenting, learning, running, traveling, and creating amazing digital experiences! Ellie is also the proud mother of the world’s most innovative one year old – and she can’t wait to immerse her in all things STEAM.

Barbara Combs, Co-founder/Creative Director, Gravity Creative

Barb Combs

Barbara Combs is co-founder and Creative Director of Gravity, an award-winning design and branding studio located in the beautiful South Lake Union area of Seattle. She has been in the design industry for over 30 years, well before computers could do much more than type and play Pong. Since starting Gravity in 1999, Barbara has headed projects and campaigns for major brands such as Microsoft, Chef’n, PetSmart, Duckhorn Wine Company, Taco Time NW and many others, as well as helping launch new companies and products. Her dream of designing packaging for a marijuana edibles company came true in 2016. Barbara is pretty much obsessed with the psychology of branding—what makes us do the things we do, love the brands we love, buy what we buy, and how to positively influence those decisions.

Wacarra Yeomans, Founder, Loxley Digital

Wacarra Yeomans

Recently named one of the 40 under 40 in Direct Marketing by DM News, Wacarra is an expert in creative strategy and user experience in the digital direct marketing channels. After leading a national creative team at one of the largest tech companies in America, Wacarra has launched Loxley, a Customer Experience Consulting Firm designed to work with clients to create impactful digital customer experiences. Loxley is a business with purpose that believes diverse teams deliver better results. We hire all our entry-level positions from underrepresented communities to create access to careers in marketing and technology.

ABOUT THE MODERATOR

Cameron Campbell

Founder of Schwa Art and Design Syndicate, and as a brand and product strategist, Cameron works closely with clients and colleagues to create strategies that engage consumers, establish employee culture, build brand awareness and drive business growth. In 17 years of building brand and product strategies, she has worked with such notable clients as the Boeing Company, History Channel, Herman Miller, Apple, Nike and BMW/MINI. She prefers to take a collaborative approach to her work, knowing that breakthroughs are born of multiple perspectives. She is adept at creating an integrated whole from many individual parts and is passionate about defining interdisciplinary teams, identifying user needs, developing brand and product DNAs, and envisioning ideas for new behaviors, products, experiences and services. Cameron also believes it’s important to be involved in the community whether teaching a strategy class at the local design school, jurying a design competition or applying her experience and skills to nonprofit organizations to help create better places to work, learn and live.


Design to Lead is part of a broader AIGA Women Lead Initiative that is committed to empowering women in design and related fields, and advancing the vital discourse on issues facing professional women.

AIGA’s Women Lead Initiative celebrates the achievements of women in design, cultivates awareness of gender-related issues, builds knowledge and leadership skills, and fosters relationships within and beyond the design industry.

Questions? Want to get involved? Contact Kirsten Kenning Kent, Women Lead Director, at womenlead@seattle.aiga.org.

Thank you event partner, Substantial.

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Beer donated by Nine Yards Brewery.

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Date and Time

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Substantial

900 East Pine Street

#202

Seattle, WA 98122

View Map

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