€713.90 – €1,605.67

Design your communication campaign strategy with LEGO® SERIOUS PLAY®

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De Smet de Naeyerlaan 149

149 De Smet de Naeyerlaan

1090 Jette


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Event description
Get creative with your communication campaign brief! Our campaign strategy design method will help you come up with the best ideas ever.

About this Event

When thinking about your communication campaign brief, there is a lot of questions to be answered. Why are we doing this campaign? What should be our message? How can we make it relevant? What kind of audience segment should we target? How can we get value for money with our limited budget? What channels should we invest in?

The list of questions can go on and on. Sitting at your desk, trying to answer all these questions alone might seem a heavy task. But even some joint thinking and brainstorming with the colleagues might not deliver those aha moments.

So, why not to try an innovative method which can bring you new insights about what you are planning to do as a communication campaign?

At this workshop, we invite communication specialists and campaign managers to learn a new way of defining communication campaign strategies with LEGO® SERIOUS PLAY®.

We will take a step-by-step approach from defining the campaign's purpose to constructing personas to looking at potential risks and setting key performance indicators, using our unique Campaign Design Canvas. You will learn:

- how to create a communication campaign from A to Z,

- how to use LEGO® SERIOUS PLAY® in a creative thinking process,

- how to generate, sort and apply insights in campaign briefs,

- how to sell your campaign to management.

Bring your communication campaign idea and you will leave with a roadmap for success!

This training is for:

- communication managers

- communication officers

- advocacy experts

- campaign manager

- communication agency account managers

You will get:

- methods, tools and templates to aid campaign brief design,

- peer support from other participants,

- expert feedback from your trainer,

- lunch, coffee and refreshments,

- a LEGO® SERIOUS PLAY® starter kit to take home.

Maximum 8 participants.

Participation fee: 590 EUR + VAT

Discount for teams of 3 or more: 25% - Please write to info@space-maker.eu for special team arrangements.

About the trainer:

Béla Dajka is an EU communication expert, public affairs specialist and facilitator with background in corporate and strategic communication, journalism, media management and organisational development. He has run his own consultancy, Spacemaker since 2018.

He was a member and subsequently Head of the corporate communication team of the European Commission from 2010 to 2017, communicating on the Commission's political priorities, running multimillion-Euro corporate communication campaigns, managing the Commission's external communication network and implementing the Commission's institutional visual identity.

During his 10 years at the EU institutions, he was involved in a wide range of policy areas including research and innovation, health, food safety, regional policy, media and SMEs.

Béla worked at the BBC in London from 1998 to 2007 where he was a radio and online producer, a media manager and public policy advisor. He also contributed to organisational development and change management projects.

Apart from his extensive experience in media and communication, he is a trained facilitator. He hosted participatory discussions on strategy and policy orientation, peer coaching and organisational development at the EU institutions. His methods include Design Thinking, LEGO® Serious Play® and conversations cafés.

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De Smet de Naeyerlaan 149

149 De Smet de Naeyerlaan

1090 Jette


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