Ever wondered how Airbnb turned it's fate from bankruptcy, to being more valuable than the Hilton Hotel group? Or which methods Apple uses when designing their products? It isn’t magic! Design Thinking is an approach to solving complex problems that is challenging, fun, and most importantly, gets results. It’s used by some of the most innovative companies and organizations out there, from Airbnb and LEGO to SAP. And, it’s accessible to anyone, at any stage of their professional evolution.
We’re making design thinking even more accessible with a series of hands-on workshops aimed at getting YOU from curious bystander, to practiced design thinker - in just one day. If you ever find yourself staring down tricky problems in product or service innovation, or simply wondering how your team can work better together - this is your ticket to a completely new perspective.
What is Design Thinking?
Design thinking is a methodology for solving problems using empathy, reasoning, and imagination. It’s been hugely successful in the business world - most visibly through consultancies like IDEO, but also in countless other organizations that have adopted design thinking to better understand user needs, innovate past the competition, and create high levels of demand. It’s also incredibly useful as an approach to generating empathy and solving everyday problems, too.
Design Thinking will enable you to approach complex problems and collaborate across disciplines, creating real solutions for real people.
Design Thinking is accessible to anyone - with or without a background in design. Whether you’re an entrepreneur looking to find the next big market need, a startup team seeking to improve your collaboration, or simply curious about the practice, design thinking will benefit you. The only prerequisite qualities of a successful design thinker are: the ability to listen, an openness to challenging one’s own assumptions, and a willingness to work with others.
Design Thinking is design by humans, for humans. In applying design thinking methods, you’ll experience: curiosity, empathy, childlike wonderment, satisfaction (with some healthy frustration along the way), joy, and connection with other people - your teammates and the people you’re designing for.
About the Design Thinking Bootcamp
One of the first challenges in Design Thinking: stop talking − start doing! We’re making Design Thinking accessible to everyone through an immersive, daylong workshop.
Led by two experienced coaches who will introduce methods and guide the day’s activities, the workshop will focus on a hands-on learning process. You’ll be placed into small teams and asked to identify and solve real problems.
Together, you’ll improve your skills in:
Needfinding: applying tools and strategies to better understand your customer’s needs - whether or not they’re even aware of them.
Rapid prototyping: the ability to craft better solutions by prototyping early, making valuable mistakes, and iterating.
Interdisciplinary teamwork: using shared frameworks, language, and exercises that enable you to push past preconceptions and incorporate multiple backgrounds, skillsets, and perspectives to truly push the envelope together.
Here’s an example schedule:
- Light breakfast (creative brains need fuel!)
- Design Thinking - an overview
- Get to know your fellow Design Thinkers - and what they bring to the table!
- Get briefed on today’s challenge
- Split into your project teams for the day
- Develop Empathy
- Learn tools and methods for developing empathy
- Apply these tools in the field - research with your team out in San Francisco
- Define the Problem
- Learn how to articulate the insights you gained during the Empathy phase into a clear and concise set of user needs - framing the problem you will solve
- (Break for Lunch)
- Learn how to structure effective, productive, and fun brainstorming sessions to generate solutions and hone in on the right one(s)
- Use our library of materials to craft prototypes with your team
- Test and Iterate
- Get back out into the field to see your prototypes in action
- Share stories, insights and learnings from the Immersion