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Design Thinking Online Certificates - January Program

The Design Community College

Thursday, January 9, 2014 from 9:00 AM to 12:00 PM (PST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Advanced Certificate -10 classes Group A -9am to 12pm US Pac
Price Includes 6 substantial reference books. Over 1400 pages of reference material.
Ended $1,499.00 $0.00
Advanced Certificate - 10 classes Group B - 6pm to 9pm US Pac
Full time students must provide an image of their full time photo student card one week before the class via email to info@curedale.com
Ended $1,499.00 $0.00
Certificate 6 classes - Group A - 9am to 12pm US Pac Ended $1,000.00 $0.00
Certificate 6 classes - Group B - 6pm to 9pm US Pac Ended $1,000.00 $0.00
Intro to Design Thinking single class - Group A - 9am to 12pm US Pac
After registering email the preferred date and name of class from the list below to info@curedale.com.
Ended $200.00 $0.00
Intro to Design Thinking single class - Group B - 6pm to 9pm US Pac
After registering email the preferred date and name of class from the list below to info@curedale.com.
Ended $200.00 $0.00

Event Details

WORKSHOP DATE CERTIFICATE

ADVANCED CERTIFICATE

SUPPLIED TEXT
Introduction to Design Thinking 09-Jan-14 Design Thinking
Design Thinking Methods 13-Jan-14  
Ideation Methods
16-Jan-14 Brainstorming Methods
Service Design Methods
20-Jan-14 Service Design Methods
Design Mapping Methods
23-Jan-14 Mapping Methods
Interviews and Observation
27-Jan-14  
Empathy Methods
30-Jan-14 X Design Methods 1
Design Strategy Methods
03-Feb-14 X Design Methods 2
Synthesize 06-Feb-14 X Interviewing & Observation Methods
Prototype and Test
10-Feb-14 X Selected Design Methods

Please scroll to bottom of this page for more information about books

COURSE DESCRIPTION
Design Thinking has become a required skill for a working designer however few designers were trained in these skills when they studied design. This course will introduce participants to the emerging field of Design Thinking and tools that can be used to inform design as well as to ideas about how and when to deploy them effectively so you can be a more successful designer. The course will introduce you to terms used in Design Thinking and the value of an evidence-based design approach. These tools can help you to target your design solutions more successfully and discover differentiation to provide greater value to your clients and increase your billable time as an important component of your design process.
Class one and two cover an overview of Design Thinking and the Design Thinking process and methods. The following classes each cover twenty to twenty five methods to apply Design Thinking. The Certificate course covers about 100 essential methods and the Advanced Certificate course covers about 200 methods.The instructor describes how when and why to apply each method.

Our aim is to provide designers with relevant high quality continuing education directed towards the changing needs of working designers in industry in diverse fields of design and architecture taught by some of the most experienced and recognized designers and architects in the world.


CLASS CONTENT

WORKSHOP CONTENT
   Introduction to Design Thinking Introduction with overview
What is Design Thinking?
Why do Design Thinking?
Who can do design Thinking?
Environments for Design Thinking
Design Thinking as a Process for Problem-Solving
History of Design Thinking
Divergent thinking and convergent thinking
Design Thinking Methods
Cross disciplinary approach
The Process of Design Thinking
Attributes of Design Thinking
   Design Thinking Methods Introduction with overview
Defining Design Methods
When and why use Design Methods?
What value is Design Methods approach?
What can Design Methods be used for?
What is Design Thinking and what can it be used for?
Quantitative vs qualitative methods
Primary vs secondary research
Global dimensions of change
Cross cultural design
Design Teams
Design Process
   Ideation Methods
Introduction with overview
20 to 25 methods described including:
Traditional presentation methods, processes and materials
625 Method
Dot voting
Lotus method
6 Brainstorming Methods
What are the methods?
How are they applied
When to use them
Why to use them
Review with multiple choice questions and instructor feedback
    Service Design Methods
Introduction with overview
20 to 25 methods described including:
Service Blueprints
Actors Maps
Scenarios
Being the user
Benchmarking Methods
What are the methods?
How are they applied
When to use them
Why to use them
Review with multiple choice questions and instructor feedback
   Design Mapping Methods
Introduction with overview
20 to 25 methods described including:
Behavioral Maps
Perceptual Maps
Stakeholder Maps
Journey Maps
Mind Mapping
What are the methods?
How are they applied
When to use them
Why to use them
Review with multiple choice questions and instructor feedback
   Interviews and Observation
20 to 25 methods described including:
6 interview methods
6 observation methods
Contexual laddering
Contextual Inquiry
Naturalistic Group Method
What are the methods?
How are they applied
When to use them
Why to use them
Review with multiple choice questions and instructor feedback
   Empathy Methods
20 to 25 methods described including:
Guerrilla ethnography methods
Triangulation
Case studies
Desirability testing
Charettes and generative workshops
Participatory methods
Why to use them
Review with multiple choice questions and instructor feedback
   Design Strategy Methods
20 to 25 methods described including:
5 whys
Ishekawa diagram
Objectives and problem tree
Road mapping
Perceptual maps
What are the methods?
How are they applied
When to use them
Why to use them
Review with multiple choice questions and instructor feedback
   Synthesizing Methods
20 to 25 methods described including:
Data visualization methods
Uncovering insights
Developing themes
Developing hierarchies
What are the methods?
How are they applied
When to use them
Why to use them
Review with multiple choice questions and instructor feedback
   Prototype and Test
20 to 25 methods described including:
Personas
Scenarios
Functional Prototypes
High and low fidelity prototypes
Pictives
Wireframing
Dark Horse prototypes
Frankenstein prototypes
What are the methods?
How are they applied
When to use them
Why to use them
Review with multiple choice questions and instructor feedback


LEARNING OBJECTIVES
Changes in Design practice over the last decade have meant that there has been a growing divergence between what practicing designers were taught at school and the skills that we need to practice design today in an increasingly complex consumer environment. We need to apply new tools that most designers were not taught at design school that go beyond appearance to navigate the increasing complexity of design practice. Designers need new design practices drawn from social sciences and psychology to successfully uncover user-centered insights in order to create better informed design of products, services, environments and experiences. These tools empower designers to rethink and reinvent the practice of design to discover emerging opportunities to create entirely new designs in rapidly evolving consumer behaviours and global markets.
This course provides quick and practical techniques that you can use to help base the design on users’ needs and desires. This half day comprehensive course provides designers and architects with tools and techniques to inform more successful design decisions. You will be introduced to essential research techniques ranging from affinity diagrams to rapid ethnography techniques and perceptual maps, which will help give your clients the confidence that you have made the best decisions possible.
Design Thinking is one of the fastest growing areas of design as organizations are trying to target design solutions more accurately and successfully.


WHO SHOULD ATTEND?

  • Architects, industrial designers, interior designers, UX and web designers,
  • service designers, exhibit designers, design educators and students, visual communication designers, packaging and fashion designers, all types of designers
  • Engineers and Marketing professionals
  • Executives and senior business leaders
  • Decision makers in R&D of products, services, systems and experiences
  • School teachers and students


DURATION
Two courses are offered. A Certificate course in Design Thinking consisting of 6 classes over 3 weeks and an Advanced Certificate course in Design Thinking consisting of 10 classes over 5 weeks.Classes take 2.5 to 3 hours and include an introduction, one short break, and lecture followed by exercises with instructor feedback. All classes have live instructor.


PREREQUISITES
None.


BY THE END OF THE COURSE
Students will develop an awareness of Design Research methods aimed to inform the design process for dealing with contemporary design problems.


WHAT YOU WILL GET
You will receive a certificate at the course upon completion and requirements. Full payment must have been made and exercises completed to issue a certificate.
Each participant will receive via mail upon payment for the class copies of the books in the list above. Registrants of the Certificate course will receive four books and registrants of the advanced certificate course will receive seven books.

 

WHERE IS THE CLASS HELD?
Classes are online.


WORKSHOPS AT YOUR LOCATION 
We can teach these classes on site in your organization or online to your employees and tailor the content to your schedule and requirements.We can guide your team through the Design Thinking process applied to your particular project. Contact info@curedale.com for prices and details.

 

CLASS CAPACITY
We need a minimum of forteen students to run a class.We may reschedule or cancel the class if the number of students do not reach the required minimum.We reserve the right to cancel a course in the event of an unforeseen circumstance, or if the minimum acceptable registration is not attained. In the event of a cancellation, we will refund the registration fee only.


TEXTS
The texts listed above will be sent by mail to you after registration. For more information follow the link below.
LINK


INSTRUCTOR - ROB CUREDALE

Rob Curedale was born in Australia and worked as a Design Researcher, Design Director, Design Educator and Designer in London, Sydney, Vevey, Switzerland, Portugal, Los Angeles, Silicon Valley, Hong Kong, China and Detroit. Curedale has designed furniture, medical, technology and consumer products in global markets including Europe, Australia, Asia and North America.  

Rob's past positions include Senior Producer at frog responsible for proposal writing, client liasion and business project management, North American Design Manager at Haworth, the second largest furniture manufacturer in the World and Chair of Product Design at the College for Creative studies in Detroit, then the largest Product Design teaching department in North America.

Rob has lectured and taught widely internationally, including at Yale, Pepperdine MBA Innovation Program, Loyola Business Management Program, Art Center Pasadena, Cranbrook, Pratt, Art Center Europe; a faculty member at SCA and UTS Sydney; as Chair of Product Design and Chair of Furniture Design at the College for Creative Studies in Detroit, Art Institute California, Hollywood Campus, Cal State San Jose, Escola De Artes e Design in Oporto Portugal, Instituto De Artes Visuals, Design e Marketing, Lisbon, Southern Yangtze University, Jiao Tong University in Shanghai and Nanjing Arts Institute in China.

CLIENTS INCLUDE  HP, Philips, GEC, Nokia, Sun, Apple, Canon, Motorola, Nissan, Audi VW, Disney, RTKL, Government of the United Arab Emirates, British and Australian military, Steelcase, Hon, Castelli, Hamilton Medical, Zyliss, Belkin, Gensler, Haworth, Honeywell, NEC, Hoover, Packard Bell, Dell, Black & Decker, Coleman and Harmon Kardon.


FACE TO FACE WORKSHOPS

We also schedule face to face workshops in global cities or at you own location anywhere in the world.We usually require a minimum of 25 participants for workshops held outside California. Contact info@curedale.com for more information.

http://designthinking-losangeles.eventbrite.com


COMPUTER REQUIREMENTS

To attend a class you will need one of the following:

Your system should have a microphone and speakers internally or externally.

Windows 
Operating systemWindows 8
 Windows 7
 Windows Vista
 Windows XP
 Windows 2003 Server
Processor2.4GHz or more
RAM2GB or more
InternetDSL or better
Bandwidth700Kbps or more for simultaneous screen sharing, video and audio conferencing
BrowserInternet Explorer® 7.0 or newer
 Mozilla® Firefox® 4.0 or newer
 Google Chrome™ 5.0 or newer
Additional softwareJavaScript™

Mac  
Operating systemMac OS® X 10.6 (Snow Leopard®)
 Mac OS® X 10.7 (Lion®)
 Mac OS® X 10.8 (Mountain Lion®)
Processor2.4GHz Intel processor (Core 2 Duo)
RAM1GB
InternetDSL or better
Bandwidth700Kbps or more for simultaneous screen sharing, video and audio conferencing
BrowserSafari® 3.0 or newer
 Mozilla® Firefox® 4.0 or newer
 Google Chrome™ 5.0 or newer
Additional softwareJavaScript™

iOS  
Operating systemiOS 5 or newer
DeviceiPad® 1 or newer
 iPhone® 3GS or newer
 iPod® Touch (3rd generation) or newer
InternetWiFi recommended for VoIP

Android  
Operating systemAndroid 2.2 or higher
Processor1Ghz CPU or higher recommended
InternetWiFi recommended for VoIP

Windows 8 & Windows RT
Operating systemWindows 8 or Windows RT
Processorx86, x64 or ARM
InternetWiFi recommended for VoIP


BOOKS BY THE INSTRUCTOR

Please note only the books indicated above are supplied . Links are provided for more information on supplied books and other titles

Design Thinking
process and methods manual

https://www.createspace.com/4127650
Authored by Robert A. Curedale

This book is the most extensive reference available to Design Thinking. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and
innovative solutions to problems. It drives repeatable innovation and business value.
Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It is an approach that can be applied by anyone.

Chapters describe in easy to understand language:
-History of Design Thinking
-What is Design Thinking
-Why use Design Thinking
-Who can use Design Thinking
-How to create spaces for effective Design Thinking
-Design Thinking process in detail
-150 Design Thinking methods described step by step.

Publication Date:Feb 01 2013
ISBN/EAN13:0988236249 / 9780988236240
Page Count:398
Trim Size:6" x 9"
Language:English

......................................................................................................................................................

Design Thinking Pocket Guide
https://www.createspace.com/4325912
Authored by Robert A. Curedale

Just the essential information to get you up to speed with Design Thinking in a compact portable format with important methods described step by step. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It can be used to understand and make informed design decisions when developing complex product service systems offered by most corporations today.

Chapters describe in easy to understand language:
-History of Design Thinking
-What is Design Thinking
-Why use Design Thinking
-Who can use Design Thinking
-How to create spaces for effective Design Thinking
-Design Thinking process in detail
-Design Thinking methods described step by step.

Publication Date:Jun 01 2013
ISBN/EAN13:098924685X / 9780989246859
Page Count:198
Binding Type:US Trade
Paper Trim Size:4.5" x 9.5"
Language:English

.....................................................................................................................................................


Service Design
250 essential methods

https://www.createspace.com/4409429
Authored by Robert A Curedale

We are immersed in services every day. We use the internet, we watch television, we travel on public transport, we shop, we drink coffee and eat at restaurants, we use government services, and we go to movies. In the United States employment in service industries has steadily risen from around 60% of the overall population in the 1950s to around 90% today. In most Western countries approximately 70% of GDP is currently generated by services. Service design has growing significance for designers. Service design requires new design skills. Services are not tangible and physical and services change over time. Design is no longer about only the aesthetics or surfaces of things. Today designers create diverse and complex experiences of products, services and spaces. This book details the skills needed by a designer to design services, experiences and systems of products and services.

Described in easy to understand language:
Some definitions of service design
History of service design
Types of services
Components of services
What differentiates services
Why do service design
Service touch-points
The growth of the service economy
Postindustrial economies
What is Design Thinking
Process of service design
Around 250 Service design methods described step by step.

Publication Date: Aug 01 2013
ISBN/EAN13: 0989246868 / 9780989246866
Page Count: 372
Trim Size: 6" x 9"
Language: English

.....................................................................................................................................................



Mapping Methods
Authored by Robert A. Curedale
https://www.createspace.com/4278160

Mapping methods are used by teams to develop strategy to assist a wide variety of activities. Mapping methods are particularly useful for:

Make informed design decisions
Identify areas of opportunity for developing new products, services and experiences
Analyzing a competitive landscape
To understand trends
To analyze complex, changing and ambiguous design problems
Look for areas where there are ideal factors to support a product or service.
Look for areas without competitive rivals
Enable meaningful conversations about difficult design topics
Use real-time information to help identify potential problems and make the best decisions
Create design that has a better return on investment
Understand your customer's perspectives
Create more successful design.

Mapping methods can be applied to support informed design decisions as part of a Design Thinking approach to design. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It is an approach that can be applied by anyone.

Publication Date: Apr 01 2013
ISBN/EAN13: 0989246825 / 9780989246828
Page Count: 136
Trim Size: 6" x 9"
Language: English

.....................................................................................................................................................



Interviews Observation and Focus Groups
110 methods for user-centered design

https://www.createspace.com/4280730
Authored by Robert A. Curedale

The methods described in this book can be used by designers to better understand the perspectives of the people that the designs are intended for. They will help the design team:
1. Make informed design decisions
2. Identify areas of opportunity
3. Analyzing a competitive landscape
4. To understand trends
5. To analyze complex, changing and ambiguous design problems
6. Enable meaningful conversations about difficult design topics
7. Use real-time information to help identify problems and make the best decisions
8. Create design that has a better return on investment
9. Understand your customer's perspectives
10. Create more successful design.

These user-centered methods can be applied to support informed design decisions as part of a Design Thinking approach. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands.

Publication Date: Apr 01 2013
ISBN/EAN13: 0989246833 / 9780989246835
Page Count:188
Trim Size: 6" x 9"
Language: English

.....................................................................................................................................................



Service Design
Pocket Guide

https://www.createspace.com/4441583
Authored by Robert A Curedale

We are immersed in services every day. We use the
internet. We watch television. We travel on public
transport. We shop and study. We drink coffee and eat at
restaurants. We use government services, and we go to
movies. In the United States employment in service
industries has steadily risen from around 60% of the
overall population in the 1950s to around 90% today.
In most Western countries approximately 70% of GDP is
currently generated by services. Service design has
growing significance for designers. Service design
requires new design skills. Services are not tangible and
physical and services change over time. This book
details the skills needed by a designer to design
services, experiences and systems of products and
services.

Described in easy to understand language:
Some definitions of service design
History of service design
Types of services
Components of services
What differentiates services
Why do service design
Service touch-points
The growth of the service economy
Postindustrial economies
What is Design Thinking
Process of service design
Around 100 service design methods described
step by step.

Publication Date: Sep 01 2013
ISBN/EAN13: 0989246884 / 9780989246880
Page Count:206
Trim Size:4.5" x 9.5"
Language:English

.....................................................................................................................................................



50 Brainstorming Methods
For team and individual ideation

https://www.createspace.com/412088
Authored by Robert A. Curedale

When faced with a difficult problem, one of the best ways of finding an effective solution is to organize a brainstorming session. Brainstorming is a group ideation method that was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination. Brainstorming remains today one of the most powerful methods available for developing original ideas. Brainstorming is a way of applying a collaborative approach to innovation. There are many different brainstorming methods. Different design practitioners can select different methods and apply them in different ways. You do not need to be an expert to participate in a brainstorm. The best results are obtained with a diverse team of participants which may include managers, designers, engineers, marketing, sales manufacturing professionals and end users of the product or service with people from different disciplines, cultures, gender, income and ages.

This book includes methods with a variety of different approaches to brainstorming. I have included a number of warming up exercises which will help your participants produce productive outcomes quickly. Western organizations are turning to innovation as a primary way of differentiating their offering.

Publication Date:Jan 05 2013
ISBN/EAN13:0988236230 / 9780988236233
Page Count:184
Trim Size:6" x 9"
Language:English

.....................................................................................................................................................

50 Selected Design Methods
To transform your design

https://www.createspace.com/4133773
Authored by Robert A. Curedale

The methods described in this book have been selected by the author from two previously published volumes "Design Methods 1" and "Design Methods 2" which outline 400 design methods. They are appropriate for application across design disciplines and architecture. Included are idea generation methods design research methods and prototyping methods.The book is intended for designers of all types, architects, researchers, engineers, marketing professionals, business executives as well as students who want to create value and strategic impact through design, and are seeking a foundational understanding of design terms and techniques.

Each of the 200 methods has a condensed one page step-by-step instructions for easy reading. Included are templates, descriptions of each method, instructions on when,where and why to use each method, resources needed and references.

Publication Date:Jan 17 2013
ISBN/EAN13:0988236265 / 9780988236264
Page Count:114
Trim Size:6" x 9"
Language:English

.....................................................................................................................................................



Design Research Methods
150 ways to inform design

https://www.createspace.com/4126829
Authored by Robert Curedale

This book provides quick and practical research techniques that you can use to inform design. You will be introduced to essential research techniques such as affinity diagrams so that you can successfully base your design directions on user-centered evidence to get client buy-in. Design Research is one of the fastest growing areas of design as organizations are trying to target design solutions more accurately and successfully.

The book is intended for designers in all fields, architects, researchers, and business executives as well as students, seeking a foundational understanding of design research terms and techniques who want to create business value and strategic impact through informed design. Each method has a description of how to use the method, why to use the method and when to use the method. Further references are supplied.

Publication Date:Jan 10 2013
ISBN/EAN13:0988236257 / 9780988236257
Page Count:290
Trim Size:6" x 9"
Language:English

..............................................................................................................................


 

TERMS AND CONDITIONS

Registered participants that do not show and do not cancel will be required to pay the total course fee.

  1. A $50.00 fee will be charged to participants who transfer to another course within 2 weeks of the original course.
  2. Cancellations can be made up until 14 days before the scheduled event date and will incur a $50.00 cancellation fee.
  3. Refunds or credits will not be issued for cancellations made within 10 days of the scheduled event date. 
  4. Refunds or credits will not be issued for no-shows or for those who begin a course but do not complete it.If the event is cancelled all attendees will be notified via email and a refund issued or transfer to the next available course session
  5. The cost of travel, accommodation and meals and any other costs not described above are not included.
  6. Only one discount may be appled to a registration.
  7. We reserve the right to make changes at any time without notice including but not confined to price, content, decription, starting time, duration,  presenters, and location.
  8. The registrant is responsible for all cancellation fees including those that may apply to for travel accommodation and meals.
  9. Substitutions: If you are unable to attend the program, you can always send a substitute—even at the last minute. Email us to inform us of the change
  10. Special Needs: If you have any dietary restrictions, allergies, special needs or handicaps, please make note on the first page of the registration form for face to face workshops. We endeavor to meet the needs of t
Have questions about Design Thinking Online Certificates - January Program? Contact The Design Community College

When

Thursday, January 9, 2014 from 9:00 AM to 12:00 PM (PST)


  Add to my calendar

Organizer

The Design Community College

 

ONLINE COURSES

 Designing with color


30 good ways to innovate


Introduction to design thinking


Design thinking online programs


Experience maps journey maps and service blueprints


Introduction to service design


Service design online programs


Introduction to design research


Design research online programs


Introduction to industrial design


Industrial design online programs


Interviewing, observation and focus groups


Design portfolio


Product design proposals


Introduction to human factors


Design synthesis


See the full list of our books and courses here
https://dcc-online.selz.com

 

DCC PUBLICATIONS


Design Thinking Process & Methods Guide 2nd Edition

Experience Maps Journey Maps Blueprints Empathy Maps


Design Thinking Pocket Guide 2nd Edition


 
Design Research Methods


 
30 Good Ways to Innovate

Service Blueprints

Service Design 250 Essential Methods

Mapping Methods for Design and Strategy

Design Methods: 200 ways to apply Design Thinking

Design Methods:200 more ways to apply Design Thinking

50 Brainstorming Methods for Team and Individual Ideation

50 Selected Design Methods

China Design Index

Design Thinking Templates and Teaching Exercises
Free download

 
Design Thinking Quick Reference Guide
Free download

Using Post it Notes: Ideas for Design and Research
Free download

 

ABOUT US
The Design Community College was established to promote cross-disciplinary international learning, discussion and collaboration between diverse fields of design and architecture.The Design Community College mission is to create, develop, coordinate and promote relevant education, learning, and opportunities for the fast changing needs of the global professional design practitioner community.

Our goal is to provide more accessible, better value, more relevant higher quality design education than is currently available through traditional design schools.

 

http://dcc-edu.org

 

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