HK$12,000

Design Thinking (HK)

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why innovation! Hong Kong

94-108 Larch Street, Unit D, 11/F

Splendid Centre, Tai Kok Tsui

HONG KONG

Hong Kong

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Event description

Description

Course Overview

This course provides the concrete know-how about Design Thinking by describing into detail the underlying mindset as well as explaining the user-centered design process.

The course will present techniques to better understand people and their needs through techniques such as observation, customer journey and personas.

The course will also explain how to define and reframe the problems, and to conduct ideation sessions to find innovative solutions. It also includes an intensive workshop leading to a prototype testing in order to fully understand this innovative process.

Course Objectives

At the end of the course, trainees will have a clear understanding about:

  • History and characteristics of Design Thinking

  • Basic Design Thinking process (as per Stanford d.school)

  • Advanced practices to enhance basic Design Thinking mindset and process

  • Enhanced insights and observations

  • Complex facilitation

  • Crafting a compelling vision

  • Digital methods for rapid prototyping

  • Creating a Design Thinking culture

  • Real-life case studies

Targeted Audience

This course is primarily intended for Innovation Leaders, New Business Development Managers, Product Managers and Marketing Managers, but can also be extended to any team member who is working as part of a product or delivery team – especially designers or engineers.

Prior Knowledge

Participants should have a basic knowledge of product or software development, project life cycle and an understanding of business models and/or technology.


Course Content

  • Day 1 - Design Thinking Introduction

    • History and characteristics

    • Various approaches to design thinking

    • Stanford d.school model

    • Hands-on workshop incorporating:

    • d.school process, personas, empathy mapping

    Day 2 Design Thinking advanced practices

    • Enhanced insights and observations

    • User research, Interviewing, Presenting results

    • Crafting a compelling vision

    • 4C’s model, Storytelling, Creating the desire for action

    • Digital methods for rapid prototyping

    • Google Ventures ‘Design Sprint’ model, Learn to create a clickable prototype in an hour (Invision, Marvel etc.)

    • Creating a Design Thinking culture

    • Leading creative teams, Managing the tension between design and delivery

    • Complex facilitation

    • Different types of complexity, Four points contextualization, Archetype mapping

    • Overlap with other innovation practices

    • Lean Startup, Agile, Lean UX

Trainers

Training will be conducted by an experienced trainer and Agile coach from why innovation!.

Course Information

Each session will be limited to a maximum of 12 participants.

Duration: 2 days
Locations: Hong Kong

Training Fee: HKD 12,000

*A discount will apply if taken in combination with our other training courses.

Related Courses

  • Business Modeling
  • Digital Product Development
  • Innovation Essential
  • Lean Startup
  • Scrum Product Owner
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Date and Time

Location

why innovation! Hong Kong

94-108 Larch Street, Unit D, 11/F

Splendid Centre, Tai Kok Tsui

HONG KONG

Hong Kong

View Map

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