Design Thinking is a human-centered methodology for innovation. It draws on methods from engineering and design, combining ideas from arts, tools from social sciences and insights from the business world. Design Thinking is a creative process that helps people discover their creativity and apply it to solve real-life problems.

Duration/Time: 1 day / 9 AM - 5 PM

Inclusions: 1. Snacks and refreshments
2. Course materials (Hand-outs, Slides, Coaching Session)
3. Certificate of Course Completion

Coverage
• Why Design Thinking matters
• Core principles of Design Thinking & innovation
• How to start a Design Challenge
• User insight research methods
• User data collection & analytics
• Identify latent need and innovation opportunities
• Develop, test and communicate concept prototyping

Intended Audience
Decision-makers, professionals and managers. primarily Creative or Art Directors / Graphics Designer - Beginner and Experienced / Marketing / Sales / Enthusiasts / Students

Requirements for taking the course
Beginner Level / Basic knowledge in computer operations (Mac OS or Windows)

What will I accomplish during the course?

• Understand and apply concepts of Design Thinking to innovation projects
• Understand and use Design Thinking tools
• Carry out prototyping of a proposed innovation concept

INSTRUCTOR

Rock Cleo Serevilla - CEO, Founder - D. New Agency
Design Sprint 2.0 Master/Creative Director/Brand Strategist
Visual Com Expert/ Design Thinking Consultant/Coach

After 16 years of working in the corporate world, he is now doing what he loves. Focusing on his own business, Rock Cleo is now the Chief Creative Officer of D. NEW AGENCY, a Design Thinking + Design Sprint Agency. With 5 years of experience in Design Thinking which helped him to build the structure for the Creative Team of the biggest retail company in the Philippines, The SM Retail. His works include strategic design, driving organizational transformation and human-centered visual communication. Serving 32 departments and 63 branches nationwide, he managed to deliver marketing services from his in-house creative team in just a year. He's conducting Design+Sprint Training and Facilitation.

REACH OUT TO US
For reservations, please call Christine Ampayo at 0917838219