Presenter: Genia Stevens

If you’re having a difficult time figuring out who your target market is, learn how immersive empathy can help you establish your ideal client persona. Join other workshop participants and learn how putting yourself in someone else’s shoes can help you really determine if the product or service you designed is right for them.

Design thinking is a creative, human-centered, and collaborative process for solving everyday challenges. And it can be especially beneficial for your for-profit, nonprofit or social enterprise. The design thinking process encourages us to think outside the box to develop new and innovative solutions to existing problems. This process allows us to develop a deeper understanding of organizations and the communities they serve.