$75 – $100

Design the Work You Love Masterclass + Book signing

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114 5th Avenue

New York, NY 10011

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What to expect: Design the Work you Love™ is about applying design thinking, process and tools, to thinking about your career as an entrepreneur with creativity and optimism. With our Design the Work You Love™ initiative, we help people and organizations to think about their work differently, using our creative process, Deconstruction: Reconstruction™ - a simple and proven design thinking process we use. We will lead the group through design examples, constructive metaphors, playful tools and optimistic visualizations to explore Work with imagination, to help see things from a new perspective—the place from which new ideas and inspiration often come from—and to create the work they love. The goal of the session is three-fold:

1) Learn a simple yet powerful design thinking process that could be applied to work, life or specific work-related challenges

2) Uncover insights about yourself, work values and vision

3) Bring clarity about the future of the work we love that translates into action and rekindling of purpose.


What to bring: Your favorite notebook and pen. No prior design experience required!

What you will take with you: An autographed copy of Design The Life You Love by Ayse Birsel


About the Facilitator:

Ayse Birsel is the Co-founder and Creative Director of the award-winning design and innovation studio, Birsel+Seck. She is the recipient of numerous awards including the 2001 Young Designers Award from the Brooklyn Museum of Art and the Athena Award for Excellence in Furniture Design from Rhode Island School of Design. Her work can be found in the permanent collections of the Museum of Modern Art, Cooper Hewitt National Design Museum and Philadelphia Museum of Art.

Ayse is the creator of Design the Life You Love, a coursework and book that teaches non-designers how to create a meaningful life using her design process, Deconstruction: Reconstruction™, and its tools.


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114 5th Avenue

New York, NY 10011

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