$25

Design Principles and Their Relationship with Design Systems

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Thumbtack

1355 Market Street

#6 Floor

San Francisco, CA 94103

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Join us for an evening where we discuss design principles and their relationship with design systems.

Why do we need design principles? For whom are they useful? How to establish clear design principles? What do you need to document and how? How to customize them and when? How to translate design principles into experiences? How to communicate them at scale? What is their relationship with design systems?

These are some of the questions we will discuss with our guests: Jordan Girman (Sr. Director of UX at Glassdoor), Rich Fulcher (Head of Material Design at Google) and Selene Hinkley (Design Systems Content Strategist at Shopify).

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Determining Design Principles

by Jordan Girman | Sr. Director of UX at Glassdoor | @moonwaffle

Each team, product or company have different approaches, needs, and expectations when it comes to the outcomes of designs. Design principles are an excellent tool to provide teams with a way to gauge design decisions and to promote design thinking approach to problem-solving.

In this talk, Jordan will discuss a simplified approach to the process of developing design principles, and how to apply them to provide teams with a way to make better design decisions. Each principle is an action item that can be asked in the form of a question allowing everyone to evaluate the outcome through a similar lens.

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Communicating Design Principles at Scale

by Rich Fulcher | Head of Material Design at Google | @richfulcher

Communicating the intent behind a new design system isn’t simple. You need to get the work out of the minds of the designers who crafted it and into use by others. For Material Design, which strives to meet the needs of a wide range of brands, the need to balance customization with consistency raises the challenge.

Rich will share how he and the Material team have approached educating designers and developers about getting the most of Material Design. From design principles to documentation, he’ll offer practical techniques for bringing a design system to life.

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How to translate design principles (theory) into experiences (reality)

by Selene Hinkley | Design Systems Content Strategist at Shopify | @selenehinkley

In-house teams may spend months defining principles. But what makes great principles and once you have them, how do you apply them effectively? In this talk, Selene will discuss content strategy techniques for design principles, and the context for how to translate design principles into experiences. She will share examples of how design principles help Shopify solve real-life problems, and how to define content formulas and page templates for writing solid design principles.



Do attendees need to bring their ID?

Yes, this is an event 21+ and all attendees might need to present a valid ID to join us.

Do you have any special needs?

Our community is diverse and inclusive and we welcome all the voices. Please contact us if you have any accessibility needs. We'll do our best to accommodate your requests.

Refunds Policy

All tickets are final sale. At the moment, we do not offer refunds. However, you may use the credit to attend one of our events in the future. Keep an eye on our website for next events: www.rethinkhq.com, and send us a message via our contact form if you can no longer make it to this event and mention which event you'd like to attend in the future.

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Date and Time

Location

Thumbtack

1355 Market Street

#6 Floor

San Francisco, CA 94103

View Map

Refund Policy

No Refunds

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