design lab Berlin #6

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Novoda GmbH

10245 Berlin


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Join us for Design Lab Berlin!

A community of designers that get together to talk shop, share ideas and designs, and get to know one another.

Give aways: We will be giving away two FREE Sketch licenses in a raffle, & some design lab swag on the night.



6:30 - Open for arrivals & drinks

6:50 – Welcome & Introduction

6:55 - Talk: Building Empathy With Your Customer Through Storytelling

7:25 - Q&A

7:30 - Talk Two: Creating The Best User Experience From The Inside, Out

8:00- Q&A

8:10 Open Mic Session*

8:15 Social & networking


Building Empathy With Your Customer Through Storytelling

Companies often have a vague idea about the steps their customers take as they interact with your product. I will talk about the importance of crafting the story of your customer's journey. I will also offer some best practices for putting this story into a Customer Journey Map.

Speaker: Jeff Humble

Jeffrey is the head of design at Berlin tech school CareerFoundry. He specializes in solving enterprise-level software problems.

Creating The Best User Experience From The Inside, Out

Strategies to embed UX in all company operations, to create the best user experience from the inside, out. In her talk Raffaela will discuss how implementing a UX-first approach across all areas of small and medium software companies will not only improve conversion, but will also increase employee engagement and satisfaction, and of course, customer satisfaction and retention. Raffaela will discuss findings from her research with 60+ UX experts and will share the steps companies should take today to embed UX across all operations seamlessly, how best to information-share and activate user research in sales and marketing, and will also share learnings and advice about avoiding common costly mistakes when adopting this approach.

Speaker: Raffaela Rein

Raffaela Rein is the CEO and Co-Founder of CareerFoundry, one of the leading online schools for User Experience (UX), User interface (UI) and Voice User Interface (VUI) Design. Raffaela is dedicated to educate about user experience to both, professional designers as well as complete newbies.

Twitter @raffaelarein


Open Mic Session

We open the floor to you, the Berlin UI UX design community. If you’re looking for feedback, partnership or advice on a project you’re working on or simply have a question, this is the opportunity to ask the group & further the discussion at the social. Open to all.


We’re new to Twitter, follow us & share @DesignLabMeetup & #designlabBLN

Contact Natalie at if you are interested in speaking, sponsoring or have any questions regarding future meetups.

See you there!

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Novoda GmbH

10245 Berlin


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