Design and Creativity: The Power to Shift Cultures

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Dynamic design trends and the important ingredients

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Design and Creativity: The Power to Shift Cultures

In this masterclass, Rob Brown, currently Global CMO at BBVA and the company's head of the Global Design Team, will address how design, space, and culture are pivotal in transforming companies and delivering great products.

Using real-world examples from his unique professional experience at BBVA, Barclays and a FinTech start-up, he will explain dynamic design trends and the important ingredients for success. With an understanding that collaboration across departments such as design, marketing, and behavioral economics can unleash new ideas and even take a company towards its sustainability agenda, Rob will share insights on agile methods of working, the impact of space on both clients and employees, and on creating a seamless relationship between the physical and digital realms.

About the Speaker:

Rob Brown is currently BBVA’s Global CMO responsible for Digital Sales and Marketing, Design, Behavioral Economics and Responsible Business.

Rob was initially brought on board in September 2016 to lead the Global Design Team, a team of 240 highly skilled designers in 11 countries.

He was then tasked with merging Marketing and Responsible Business (BBVA’s citizenship agenda) into Design to create a new combined team in November 2016. With the team in place and a significant growth plan, Rob now leads the design strategy of the Global BBVA brand across all platforms and business units, drawing on his 20 years of expertise in building internationally recognized teams.

His team has received Foresters top spot two years running in their European Mobile Banking Benchmark with BBVA’s mobile app, receiving the highest ever overall score.

Prior to BBVA, Rob was the Global Head of Design for Barclays where he established and developed its award-winning design team, growing the group from six designers in 2012 to 130 designers in 2016 working globally across all units and disciplines. Prior to Barclays, Rob ran his own design agency in the U.S., has been part of two FinTech start-ups and was Director of Development and Strategy for a New York-based creative agency.

He also spent 10 years with BarclaycardUS as Head of Creative US cards, where he led pitches across multiple Fortune 500 companies, including Apple, Best Western, Mazda and Midwest Airlines (now American Airlines). Outside of work, Rob has a passion for music and cycling and when he can find the time, oil painting.

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