Sales Have Ended
Sales Have Ended
THERE IS NO BETTER WAY TO LEARN ABOUT THE TOOLS, CASES AND MINDSET BEHIND DESIGN A BETTER BUSINESS THAN EXPERIENCING IT IN A TWO-DAY WORKSHOP. WE ARE PLANNING A LIMITED NUMBER OF WORKSHOPS FOR 2016 AND 2017 WHERE WE WILL DO A DEEP DIVE AND HELP PARTICIPANTS BECOME DESIGNERS. WILL YOU BE ONE OF THE LUCKY PARTICIPANTS?
WHY SHOULD YOU COME
You are a business leader, an aspiring entrepreneur, a corporate innovator, a growth investor, a social impact change agent or enterprising student, this deep dive will yield you many insights and experience with new tools to change uncertainty into opportunity tomorrow.
Oh, and you’re not looking for yet another workshop.
WHAT YOU LEARN
- How design thinking can be applied for both strategy and innovation
- How design thinking tools are different and will lead to different results
- Get familiar with non linear thinking and apply the Double Loop
- Learn how to set your Point of View (POV)
- Learn how other organizations apply these new tools and skills
- Apply visual thinking during these two days so you become addicted
9:00-10:30 EMBRACE UNCERTAINTY
- Design thinking applied for strategy and innovation
- Linair thinking vs. The Double Loop
- The seven essential skills of designers
- Design criteria as a toolbox for business (tool)
- A marker, post-it notes and your notebook as visual tools
11:00-12:30 YOUR POINT OF VIEW (POV)
- What is your Point of View? Do you have one?
- Design your vision and strategy with the 5 bold steps vision canvas (tool)
- The Cover Story as a vision warm-up exercise (tool)
- Case Study how ING Bank designed their vision
- How to connect your vision to your business model and value proposition
13:30-15:00 UNDERSTAND CUSTOMERS
- How to understand your customer best through observation
- Understand your customer with the persona and right hand side of Value Proposition Canvas (tool)
- The customer journey as a way to understand customers (tool)
- The art of asking the right questions to the right people
15:30-17:00 IDEATE AND DESIGN NEW BUSINESS MODELS
- 5 Innovation techniques to get your engines going!
- The business model canvas as a tool for innovation (tool)
- Design your value proposition with the value proposition canvas (tool)
- Case Study: Start-up Onetab: The Beer App
9:00-10:30 PROTOTYPE: GET INTO THE MAKERS’ MINDSET
Prototyping business models and value propositions
Learn how to prototype an app on paper and on your phone
Build a minimum viable product yourself (skill)
11:00-12:30 VALIDATE: FIND YOUR RISKIEST ASSUMPTIONS
- Use the Investment Readiness Level of Steve Blank as a roadmap (tool)
- How to find the most riskiest assumption with the riskiest assumption finder (tool)
- What is a pivot? How do you pivot?
- Case Study how Beestar had worked through 3 business models
13:30-15:00 VALIDATE: SET UP EXPERIMENTS AND LEARN
- Set up experiments with the experiment canvas (tool) designed by Ash Maurya
- Validate your assumptions and track your pivots with the validation canvas
- Case study: The journey of Abrella a start-up from Denmark
15:30-17:00 HOW TO FACILITATE WORKSHOPS ON STRATEGY AND INNOVATION?
- How to design meetings and workshops
- The screenplay as a tool for designing workshops (tool)
- The team charter to get the right team on board (tool)
- How to design strategy & innovation workshops
- How fast passes help you do business planning
WHAT DO YOU GET WHEN YOU JOIN OUR WORKSHOP?
- The Book Design a Better Business
- The essential tool box with templates
- Set of markers, post it notes to work with
- A storytelling toolkit to get your message across
- Business Model Icon set
- Detailed case studies from Autodesk, Toyota etc.
- Screenplays for strategy and innovation workshops
WHO WILL RUN THE WORKSHOP?
- Patrick van der Pijl, author
- Erik van der Pluijm, designer
- Maarten van Lieshout, designer
ABOUT THE BOOK DESIGN A BETTER BUSINESS
The upcoming book Design A Better Business is all about New Tools, Skills, and Mindset for Strategy and Innovation. It stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
Design A Better Business also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
If you want to learn more, please visit www.designabetterbusiness.com . The book is also available for pre-order.