€1,778.24 – €1,987.92

Design a Better Business - Amsterdam

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Zoku Amsterdam

105 Weesperstraat

1018 VN Amsterdam

Netherlands

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A TWO DAY LIMITED EDITION WORKSHOP + EVENT NIGHT

THERE IS NO BETTER WAY TO LEARN ABOUT THE TOOLS, CASES AND MINDSET BEHIND DESIGN A BETTER BUSINESS THAN EXPERIENCING IT IN A TWO-DAY WORKSHOP. WE ARE PLANNING A LIMITED NUMBER OF WORKSHOPS FOR 2018 WHERE WE WILL DO A DEEP DIVE AND HELP PARTICIPANTS BECOME DESIGNERS. WILL YOU BE ONE OF THE LUCKY PARTICIPANTS?

A UNIQUE EXPERIENCE @ ZOKU AMSTERDAM

You will experience a 2 day workshop, dinner and event night at Zoky in Amsterdam, The Netherlands


GET OUT OF THE BUILDING!

You need to step up as a rebel and be comfortable with being uncomfortable. We help you to get out of the building and be prepared. What do potential customers do? What do they think of your new concept? What questions do you ask? Part of the workshops is to observe and question (potential) customers for your concept.

WHY SHOULD YOU COME?

You are a rebel and want to transform your business or start a new business. You are a business leader, an aspiring entrepreneur, a corporate innovator, a growth investor, a social impact change agent or enterprising student, this deep dive will yield you many insights and experience with new tools to change uncertainty into opportunity tomorrow. You want to look for like minded people and connect with the community.

Oh, and you’re not looking for yet another workshop. You’re looking for a true experience.

WHAT YOU LEARN

  • How design thinking can be applied for both strategy and innovation

  • How design thinking tools are different and will lead to different results

  • Get familiar with non linear thinking and apply the Double Loop

  • Learn how to set your Point of View (POV)

  • Learn how other organizations apply these new tools and skills

  • Apply visual thinking during these two days so you become addicted


DAY ONE

BLOCK 1
9:00-10:30 EMBRACE UNCERTAINTY

  • Design thinking applied for strategy and innovation

  • Linear thinking vs. The Double Loop

  • The seven essential skills of designers

  • Design criteria as a toolbox for business (tool)

  • A marker, post-it notes and your notebook as visual tools

  • Keynote

COFFEE BREAK

BLOCK 2
11:00-12:30 YOUR POINT OF VIEW (POV)

  • What is your Point of View? Do you have one?

  • Design your vision and strategy with the 5 bold steps vision canvas (tool)

  • The Cover Story as a vision warm-up exercise (tool)

  • Case Study

  • How to connect your vision to your business model and value proposition

LUNCH BREAK

BLOCK 3
13:30-15:00 UNDERSTAND CUSTOMERS

  • How to understand your customer best through observation

  • Understand your customer with the persona and right hand side of Value Proposition Canvas (tool)

  • The customer journey as a way to understand customers (tool)

  • The art of asking the right questions to the right people

COFFEE BREAK

BLOCK 4
15:30-17:00 IDEATE AND DESIGN NEW BUSINESS MODELS

  • 5 Innovation techniques to get your engines going!

  • The business model canvas as a tool for innovation (tool)

  • Design your value proposition with the value proposition canvas (tool)

  • Case Study

EVENING DAY 1

  • 18:00 Drinks @Zoku

  • 19:30 Dinner @Zoku

  • 20:30 Continuous learning and design thinking exercises

DAY TWO

BLOCK 1
9:00-10:30 PROTOTYPE: GET INTO THE MAKERS’ MINDSET

  • Prototyping business models and value propositions

  • Learn how to prototype an app on paper and on your phone

  • Build a minimum viable product yourself (skill)

COFFEE BREAK

BLOCK 2
11:00-12:30 VALIDATE: FIND YOUR RISKIEST ASSUMPTIONS

  • Use the Investment Readiness Level of Steve Blank as a roadmap (tool)

  • How to find the most riskiest assumption with the riskiest assumption finder (tool)

  • What is a pivot? How do you pivot?

  • Case Study

LUNCH BREAK

BLOCK 3
13:30-15:00 VALIDATE: SET UP EXPERIMENTS AND LEARN

  • Set up experiments with the experiment canvas (tool) designed by Ash Maurya

  • Validate your assumptions and track your pivots with the validation canvas

  • Case study

COFFEE BREAK

BLOCK 4
15:30-17:00 HOW TO FACILITATE WORKSHOPS ON STRATEGY AND INNOVATION?

  • How to design meetings and workshops

  • The screenplay as a tool for designing workshops (tool)

  • The team charter to get the right team on board (tool)

  • How to design strategy & innovation workshops

  • How fast passes help you do business planning


WHAT DO YOU GET WHEN YOU JOIN OUR WORKSHOP?

  1. The Book Design a Better Business

  2. The essential tool box with templates

  3. Set of markers, post it notes to work with

  4. WeLive experience including drinks, dinner

  5. A storytelling toolkit to get your message across

  6. Screenplays for strategy and innovation workshops


WHO WILL RUN THE WORKSHOP?

  • One of the authors: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
  • One of the designers: Erik van der Pluijm, Maarten van Lieshout, Jonas Louisse, designer


IF YOU HAVE ANY QUESTIONS, SEND AN EMAIL TO: INFO@DESIGNABETTERBUSINESS.COM
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Zoku Amsterdam

105 Weesperstraat

1018 VN Amsterdam

Netherlands

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