This workshop is designed for people who run social media accounts for businesses or organizations.

Reaching your customers on social media continues to be more and more of a challenge for most businesses and organizations. This hands-on workshop will help you create a strategy for taking your social media to the next level in 2020.

You'll build personas for your ideal social media followers and build a strategy for reaching those people. You'll take stock of what you are doing now and how well your posts are performing. You'll learn about latest trends in social media and decide where you should be focusing your efforts.

You'll learn about proven strategies to increase your organic reach. And you'll create a plan for what you will post during the first month of 2020.

You will leave this workshop with:

• A better understanding of who you are trying to reach on social media
• A strategy for reaching those people
• A calendar of content ideas for January 2020
• Confidence to make better posts to any social network
• Proven social media strategies to get more organic reach