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Demystifying User Experience

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Kaufman Management Center

44 West 4th St

KMC 3-120

New York, New York 10012

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Instructor: Christina Goldschmidt, Director of User Experience at Cake & Arrow

This workshop will be a primer for understanding what UX is, its benefit within an organization and how to work with UX practitioners. We will cover key processes, vocabulary, frameworks and hands-on practice for concepts like user-centered design, user research, usability and testing, personas, affinity mapping, user-generated insights and experience optimization. This workshop is co-sponsored by the W.R. Berkley Innovation Lab and the Entrepreneurs Exchange Club.

Lunch will be provided.

Date and Time

Location

Kaufman Management Center

44 West 4th St

KMC 3-120

New York, New York 10012

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