Defining Your Target Market
It's Not About You: why defining your target audience is essential for creating a profitable business
There's a lot of talk in the business community about how positioning is everything. Selling ice to an Eskimo is no problem with proper positioning.
But we forget positioning is about the audience first, not the product. Join us for an interactive presentation on how (and why) to define your target market and how to effectively communicate with them in order to create results for your business.
Our speaker is Tivi Jones who is a marketing and media professional based in Durham, NC. She has worked with brands of all shapes and sizes: magazines, authors, TV stations, construction companies, festival, government agencies, and adult e-commerce brands.
Time: 11:30 AM, Wednesday, April 20, 2016
Location: Basan Bull City Sushi, 359 Blackwell St.#220, Durham, NC 27701
Join us and you can purchase lunch from a special menu just for us at Basan, near the Durham Bulls ball field. This event begins at 11:30 AM and is free to attend, but please RSVP.
Come prepared to network with people you did not already know as we will give out prizes to help you begin nurturing a relationship.
Upcoming in May
10 Secrets to Selling