Free

Deep Dive - Segmentation in the world of hyperpersonalization

Event Information

Share this event

Date and Time

Location

Location

Ipsos

110 Grotesteenweg

2600 Antwerpen

Belgium

View Map

Event description

Description

Cube presents its first Pop-Up Deep dive, a small get together (+/- 25 people) where we deep-dive into a specific topic. Every deep-dive will be guided by opinion leaders who will share their expertise and experiences with you.

In our first pop-up Deep dive we will talk about the impact of big data on customer segmentation. The concept of segmentation is undergoing a massive transformation. New technologies have enabled companies to collect and analyze data at a larger scale to identify and characterize specific individuals. Today, companies can directly get in touch with a specific customer and offer him / her a hyper-personalized and hyper-contextualized product/service experience. It seems that Hyper-personalization has become the outcome of segmentation techniques. It reflects a paradigm shift in the field of marketing, which was previously product centric, but has now become more customer-centric.

However, due to the rise of hyper-personalization, traditional segmentation techniques are perceived as not effective enough to enable organizations to offer personalized solutions at a time when big data has been enabling them to know and understand their customers individually and fulfill expectations in a personalize manner. This raises the question: “what’s the benefit of continuing customer segmentation in a traditional way when technology has paved the way for individual targeting and hyper personalization of customer experiences and offering?”.

The goal of Cube’s first Pop-up deep dive is to tackle this question and give you a better understanding of the relevance of hyper-personalization and its challenges and limitations.

Share with friends

Date and Time

Location

Ipsos

110 Grotesteenweg

2600 Antwerpen

Belgium

View Map

Save This Event

Event Saved