Deconstructing Luxury Wine: Strategies for Marketing and Branding

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Presented by authors of the recently-published and highly-acclaimed book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding

About this Event

Join LuxeSF for this compelling seminar presented by Peter Yeung and Dr. Liz Thach, MW, authors of the recently-published and highly-acclaimed book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding.

WHAT YOU WILL LEARN:

  • The size and scope of the global luxury wine market
  • The key attributes and characteristics of luxury consumers, including what they prefer in terms of wine style, branding, and marketing tactics
  • Examples of successful luxury wine brands (with wines priced and selling long-term for $100+ per bottle)
  • The 5P+S Framework to implement a luxury wine strategy

To view the presentation, please RSVP and a secure ZOOM conference link will be forwarded to you prior to the program

This program is available without fee to all members and guests of LuxeSF

PRESENTING SPONSOR: Louis M Martini

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