Decoding your audience for better marketing results: The power of DiSC

Decoding your audience for better marketing results: The power of DiSC

Learn how to understand your audience better using the DiSC personality assessment tool to improve your marketing strategies.

By Xpand

Date and time

Wed, 11 Jun 2025 09:00 - 11:30 GMT+1

Location

Mad Frans Bar

Whitehall Road Leeds LS1 4EQ United Kingdom

About this event

  • Event lasts 2 hours 30 minutes

Decoding your audience for better marketing results: The power of DiSC


Have you ever wondered why some people can be just, well…awkward?

Why can’t they just see your point of view and understand where you’re coming from??

Well, it’s probably because we’re all wired differently, therefore, we respond to different styles of communication.

That ‘awkward’ person may simply not get the message you’re trying to get across because they have a different DiSC profile than you…

What’s a DiSC profile? It’s a model that outlines one of four natural behavioural styles that all humans fall into. Once you can understand what your target audience’s DiSC profile is, you can adjust your marketing to create deeper connections with them.

And deeper connections mean more connection with your brand, which means better marketing results.

In this talk, our director, Jag Panesar, will talk about:

  • What the 4 key components of a DiSC profile are
  • Examples of each DiSC personality type
  • How DiSC can be used to get a deeper understanding of your audience
  • How you can use this to get better results from your marketing
  • Useful tools to help you understand your DiSC profile better

Interested? Register to attend now. We only have limited spaces available!


When: Wednesday 11th June 2025

Duration: 100 mins

Time: 9 am GMT

Cost: Free

Location: Mad Frans, Building 6 Wellington Place, Whitehall Rd, Leeds LS1 4EQ


What is 80×20?

80×20 is a series of events created by Xpand, that allow you to learn about the latest in the digital marketing world while getting the chance to network with other business owners and marketing professionals. Now in its third year, our Leeds and Bradford networking events are not to be missed.


The format

Our 80×20 format allows for 40 minutes of networking, followed by a 20-minute learning session, and then another 40 minutes of networking.


Who should attend?

This event is designed for business owners and marketing managers responsible for planning their company’s marketing activities.


Why should I attend?

Well, that’s easy. Not only will you build connections with like-minded professionals, but you’ll also learn something that you can put into practice back at base.

Organised by

Xpand are a full service digital marketing agency with clients throughout the UK.

We've been helping businesses build their brand and gain return on investment since 2007 from our Saltaire based studio.

Clients include Lindt Master Chocolatiers, HM Prison Service, Tetley Brewery and Aagrah chain of restaurants

FreeJun 11 · 09:00 GMT+1