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Decoding Advertisements: The Semiotics of Print Advertisements

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Level 5, Possibility Room, National Library Building, 100 Victoria Street, Singapore 188064

Singapore

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Product advertisements, in essence, are created to offer consumers choices. They persuade us to give ourselves a chance to transform ourselves – and our lives – for the better, through the simple act of choosing to purchase something. The addiction to buying and consumption leads to consumerism as a means to obtain a better life by way of capitalism.

But what lay beneath consumerism in the early settlement of Singapore? In this dialogue, Olivia will share about the significance of the images and text behind the design of print advertisements from early Singapore.

This programme is held in conjunction with the exhibition ‘Selling Dreams: Early Advertising in Singapore’.

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About the speaker
Jessica Olivia earned her Master Degree in Arts (Design) in 2007 and has 10 years of industry experience as an Art Director at various advertising agencies under her belt. In the course of her creative career, Olivia has translated strategic thinking into big ideas. She is a firm believer of using good design fundamentals in her teaching delivery and many of her students have gone on to become successful designers. She is currently teaching at School of Design Communication, LASALLE College of the Arts.

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Level 5, Possibility Room, National Library Building, 100 Victoria Street, Singapore 188064

Singapore

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