Decoded // Humanising Data: From Consumer Insights to Commercial Impact

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iProspect HQ

Lobby 2 Level 2, Gasworks Precinct

76 Skyring Terrace

Newstead, QLD 4006

Australia

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An exclusive look into how the best in marketing and media use data, not just to guide decision-making, but to achieve real-world results.

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DENTSU AEGIS NETWORK PRESENTS...

// FROM CONSUMER INSIGHTS TO COMMERCIAL IMPACT

Following the success of the inaugural Decoded@iProspect event in March, we’re excited to announce our second Decoded event will take place on Thursday 4th July, starting at 2pm.

In this exclusive event, we’ll see firsthand how Australia’s top marketers are harnessing their data across their organisations.

Featuring presentations and panel Q&As with the leaders of some of our region’s biggest brands, this is an afternoon you’ll not want to miss – and there will of course be premium refreshments on offer for those who choose to stay and mingle afterwards.

Data is at the epicentre of almost everything we do as marketers. So join us and see how the best in the industry are using data not just to guide decision-making, but to achieve real-world results and impact within their businesses.

So join us and see how the best in the industry approach data. We'd love to see you there.

// MEET OUR SPEAKERS

Bharat Tarachandani

Director, Data & Programmatic // iProspect Brisbane

Bharat leads iProspect Brisbane’s various Data, Analytics, Measurement and Funnel Optimisation initiatives. He has also received recognition from Google, and spent a week at Google HQ in Mountain View after winning the inaugural Performance Honours challenge in 2018.

Suzie Cardwell

GM Data Commercialisation // News Corp

Suzie has almost 20 years’ experience in digital media, leading the commercialisation of the digital and data assets of some of the market’s largest media brands including Network Ten, Foxtel, Telstra, Fox Sports, and News Corp. At News Corp, Suzie leads the audience data commercialisation strategy, building data-led products and services that help advertisers deliver on their marketing outcomes.

Chris Catchpoole

GM Digital // Compare The Market

Chris has spent and continues to spend his entire working life ingrained in the digital landscape, and prefers to disconnect from the constantly-connected world in his personal time. Chris leads a team of over 20 digital professionals for Compare The Market Australia, with responsibilities covering all aspects of digital business, from MarTech to SEO, PPC, Analytics, UX, Content, and Design and Development.

Rachel Fojtik

Director Analytics and Performance // Mater Health Services

Rachel is an experienced senior leader in Analytics, and is passionate about delivering information that drives results, using collaborative design and development to influence change in behaviour, company culture and business performance. She has a history of building and leading teams that deliver end-to-end business intelligence implementations, and has experience across healthcare, telecommunications, financial services, travel and tourism, and energy.

Date and Time

Location

iProspect HQ

Lobby 2 Level 2, Gasworks Precinct

76 Skyring Terrace

Newstead, QLD 4006

Australia

View Map

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