San Francisco, California
London, United Kingdom
This month, we are pleased to welcome Luke Summerfield as one of our awesome speakers. Luke is the Program Manager & Growth-Driven Design Evangelist at HubSpot.
Our group is made up of marketing and business professionals coming together to learn marketing tips, tools, and tricks to start, improve, or expand upon their inbound marketing efforts. We are a self-help group led by Hansen Hunt and Nicole Pereira, both HubSpot customers and agency partners.
Check-in & Networking: (3 PM - 3:30PM)
Grab a pint and meet your fellow inbound marketers.
Housekeeping: (3:30 – 3:40)
10 Minutes to make sure everyone checked in, has a beer, and is ready to learn!
Member Speaker: Frank Cowell, President at Elevator (3:40PM - 4:25PM)
TOPIC: Beyond the Landing Page
Now that you have new contacts in your database, learn how to keep them engaged and, eventually, turn them into customers!
It’s one thing to generate new contacts, but it’s an entirely different ballgame to keep those contacts engaged and convert them into loyal customers. Internet marketing veteran Frank Cowell will share the secrets of how to keep contacts engaged and naturally pull them through the sales funnel to maximize lead-to-customer conversion potential. During this talk you’ll learn how to:
- Develop a “smarketing” funnel that naturally pulls leads through the funnel
- Develop topical content marketing campaigns that are strategic and make your funnel perform better
- Grow your overall marketing program systemically to create additional opportunities for visitors and contacts
Guest Speaker: Luke Summerfield (4:40PM - 5:40PM)
TOPIC: Rethinking Web Design: Building a peak performing site with less waste and in half the time
“You are wasting time and resources on your website and don’t even know it.” - The traditional web design process is totally broken, resulting in long timelines, late launches, running over-budget and lackluster results.
Join Luke as he teaches you Growth-Driven Design, a smarter approach for building and growing your website which leverages user-guided decisions, agile process, continuous iteration and personalization to create a peak performing website.
Key Takeaways - Learn a web design process that will:
- Avoid wasting time, money and resources on your site
- Launch a new site quickly, 45-60 days
- Once launched, how to iterate around the user for the peak results
- A user and data-driven approach to web design
Group Discussion / Wrap-Up: (5:40PM - 6:00PM)
An informal Q&A session to address your questions and help you immediately apply what we just discussed.
We will hang out at the bar after the presentations and get to know all of you amazing people. This is a great time to pick our brains, especially the limitless inbound knowledge of our guest speaker.