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DCN Webinar: Using Integrated Marketing Techniques to Maximize Marketing ROI

Design and Construction Network

Wednesday, March 25, 2015 at 1:00 PM (EDT)

DCN Webinar: Using Integrated Marketing Techniques to...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Registration Ended $79.00 $0.00
Registration Ended $99.00 $0.00

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Event Details

Join us on Wednesday, March 25, 2015, as we hear from Smartegies CEO, Judy Sparks present "Using Integrated Marketing Techniques to Maximize Marketing ROI".


During this webinar, attendees will gain insight into what it takes for a firm to maximize marketing ROI, i.e, “getting the most out of every marketing dollar you spend.”  Judy will also help us understand the role social media plays to promote thought leadership, drive customer engagement, generate leads, build new relationships and collect competitive intelligence. She will wrap up with reviewing “best practice” case studies of effective integrated campaigns used by successful A/E/C firms.


Can't make the live webinar? Not a problem. Register today and you will receive a complete digital recording of the webinar. It will be sent to you after the session to view at your convenience!


About the Speaker: Judy Sparks, CEO, Smartegies

JSparksJudy Sparks has focused exclusively on the marketing needs of developers, architects, engineers and commercial contractors for the past 20 years. Judy has worked with more than 50 leading brands in the built environment since forming Smartegies in 2008. In 2010, she became an equity partner and Chief Marketing Officer for LakePoint Sporting Community, a 1,400‐acre sports‐centered mixed‐use development. In bothventures, integrated marketing techniques are used to build consumer loyalty, engage audiences and drive revenues, thereby, maximizing ROI. In 2014, Judy was a featured guest on several radio shows, including NewsTalk 1190AM “Building Atlanta”, NewsTalk 1190AM “Women on the Move”, as well as, a guest speaker for the American Institute of Architects and the Society of Marketing Professional Services (SMPS). Judy is a member of the Cobb County Chairman’s Club and the Atlanta Sports Council Board of Directors.


*Cancellations must be received no later than 12:00pm (EST), FIVE business days before the day of the webinar for a full refund. No-shows and late cancellations will be charged the full registration price.

Have questions about DCN Webinar: Using Integrated Marketing Techniques to Maximize Marketing ROI? Contact Design and Construction Network


Design and Construction Network

The Design and Construction Network (DCN) is a social media group focused on building relationships in the AEC industry. If you are interested in joining the Design and Construction Network go to and click "Join Now." All we ask is that you are in the Design and Construction industry and that you are serious about doing more than just “linking” to other people. We are an online network of over 50,000 strong, and growing.

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DCN Webinar: Using Integrated Marketing Techniques to Maximize Marketing ROI
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