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DC Ad Week: New Approaches to Overcome Marketing Measurement Limitations

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iStrategyLabs - Wonderbread Factory DC

641 S Street Northwest

Floor 1

Washington, DC 20009

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Marketing investment are – put simply – terrifying. We can measure success, but only so much. Join us as we break through those limitations.

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As the media landscape becomes increasingly saturated and fragmented, the importance of accountability of marketing investments rise as well. Marketers need to break through the clutter by creating engaging content and experiences that maximize both the impact and efficiency of investment. However, many of these engagement strategies come with measurement challenges. The joint team of Wunderman Thompson, ISL, and Pathfinder will discuss successes with one such approach, Experiential Marketing, and discuss the measurement of previously unmeasured or difficult to measure techniques through attribution modeling.

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Location

iStrategyLabs - Wonderbread Factory DC

641 S Street Northwest

Floor 1

Washington, DC 20009

View Map

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