If a fashion capital was based on spend, could the OC be the next destination?
California's leading luxury market prepares to host Orange County Fashion Week® where leading retail designers will inspire the next generation of emerging and international designers for an incredible lineup of featured f/w 2017 collections. Emerging talent and leading retail designers come together in Orange County for Fashion Week® 2017 presented by Lamborghini Newport Beach
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Orange County – February 3, 2017 – Fashion collides with innovation, beauty and art for the 2017 season of OC
Fashion Week® (OCFW). Beginning March 6, 2017, OCFW will open its runway for four days of the season’s creative ready-to-wear and one-of-a-kind couture.
Collections will feature the brilliant talents of emerging designers from Orange County and abroad. “We’re excited for the runway to begin once more as we welcome some of today’s most innovative designers to Orange County,” commented Kathy Marino, producer of OCFW. “Orange County has been recognized as a leading fashion metropolis and is known as California’s most luxurious market with consumer retail expenditures approaching $37 billion dollars. We truly have an amazing fashion retail climate unlike any other. Bold economic outcomes in retail sales impact our fashion tourism as well and it shows in our numbers. It is here that the OC paves the way for emerging designers to shine.”
International designers descend to the Orange County fashion market to be discovered - which presents the question: if a Fashion Capital was based on retail spend, could California's most coveted luxury retail market be a strong contender as the next fashion capital?
"At the end of the day, fashion apparel is a business that requires sales to survive. The OC has become the perfect incubator for many brands and designers to launch and prevail as it offers a diversified group of retail consumers,” says Marino. “Each showcase will offer a distinct styling that will inspire and ignite anyluxury apparel purveyor's passion for fashion.”
OCFW Day 4: MARCH 9TH - Thursday
Lamborghini Newport Beach is this year’s finale runway featuring an all-new catwalk innovatively designed for OCFW. This is the first year the luxury partner will act as the Official Car of the Catwalk. “We are pleased to be a part of OC Fashion Week® and their semi-annual showcase,” said Alex Thompson, Director of Marketing for Lamborghini Newport Beach. “Lamborghinis have an incredibly bold style and we are eager to spotlight the iconic brand at our dealership for the final night of festivities.”
Lamborghini Newport Beach will display its luxurious supercars throughout the OCFW showcase. Dina Marciano Design interiors highlights her creativity with the styling of the catwalk’s all-new look. The evening will also feature renowned real estate agent, Casey Lesher as the premier top agent and red carpet hospitality host. His professionalism and personalized service within the coastal communities has garnered well-deserved achievements.
Guests will preview the latest collections from leading designers Coral Castillo and MW by Mimoza Windisch and experience a special catwalk collection of renowned brands. Featured headline designers who will serve as the catwalk's featured spotlight fashion influencerS of the evening will be announced on a 10-Day Countdown to OC Fashion Week®
OCFW is made possible by its sponsors: Lamborghini Newport Beach, Toni & Guy Hairdressing Academy, Casey Lesher Hom Sotheby’s International Real Estate, Dina Marciano Design Interiors, Betinnis in Brea, and the Art Institute of California Orange County.
For additional information and to RSVP for daily passes during OCFW 2017, visit ocfashionweek.com.
About OC Fashion Week®:
OC Fashion Week® is a California global organization dedicated to international fashion trade and commerce. It's advocacy program is dedicated to support designers. OC Fashion Week® 's platform is produced bi-annually each year to offer fashion designers west coast exposure to some of the world’s leading retail buyers and the OC's most coveted luxury apparel purveyors. For additional information and to RSVP for daily passes during OCFW 2017, visit ocfashionweek.com.